How Apparel brands should approach the Chinese e-commerce?

Good question because it is not that easy. China’s economic growth slowed to 6.9% in 2015. This was a big surprise for everyone. Despite this slowdown, the new Chinese middle class continues to grow and still consumes more buying especially online. The thirst of those Chinese consumers for brands and products from abroad remains a … Continue reading How Apparel brands should approach the Chinese e-commerce?