Bottled Water, the king of China’s Beverage Market

Bottled Water, the king of China’s Beverage Market

What is more refreshing than drinking water in this hot weather at Shanghai ? China is the world’s largest market for bottled water. The poor tap-water quality, increasing health awareness, higher income levels, and international tourism are fueling demand. Bottled...
What are the China’s Business Opportunities ?

What are the China’s Business Opportunities ?

China is a fast-growing country and its dynamism has been attracted a lot of entrepreneurs and companies all over the world for years. Almost every fortune 500 company is well established in China, from Microsoft, Apple and google (even google’s search engine can’t be...
What strategies are luxury brand using to enter in China ?

What strategies are luxury brand using to enter in China ?

China is the largest luxury consumption market in the world. These years, with the digitalization of the Chinese society and the increase of cross-border e-commerce solutions, the way to market in China has obviously changed. Even Luxury brands can’t avoid the digital...