E-commerce in China: A new era of Development

E-commerce in China: A new era of Development

Chinese spend about 3 hours on their phones for social networking and for shopping. China has become, over these years of development, a very connected society. Digitalization is gaining more and more ground and consumers, like brands, have to adapt to this change....
Why do chinese people love imported wine ?

Why do chinese people love imported wine ?

Why there are more and more Chinese wine lovers ? When Chinese people celebrate the Spring Festival, red wine is indispensable on the table. At the beginning, most of wines in the Chinese market were blended with water. As the Chinese people’s consumption level...
How to increase your online reputation in China?

How to increase your online reputation in China?

The latest study unveiled by the research and firm advisory Reputation Institute “China RepTrak 100” showed some worrying results about major brands’ reputation across China. Overall, brand reputation has dropped by 1.4 points when compared to last year and it is even...