Western bakery products take place in China

Western bakery products take place in China

In terms of per capita consumption, China’s baking market has a great potential. In 2017, China’s consumption of bakery products per capita was only 6.9 kg, which was far lower than the per capita consumption of Western developed countries and than the world...
What Strategies Luxury Brands Should Use in China ?

What Strategies Luxury Brands Should Use in China ?

Maximize your presence on E-commerce Platforms 80% of Chinese buyers are under 45 years of age. They are highly fascinated by western brands and have high internet consumption. Therefore, the most suitable way to reach this buyer group is through internet. Chinese...
Douyin the New Trendy App in China

Douyin the New Trendy App in China

Douyin is the mainstream app in China. This app is quite impressive because it was created and developed in only 200 days and won in a year 100 million users. Also known as “Tik Tok” it permits to have access to shopping websites thanks to the links put by...