SEO & SEM
ADVERTISING SOLUTIONS FOR THE CHINESE MARKET
DIGITAL ADVERTISING SERVICES
The Chinese e-commerce sector is rapidly growing in China and we have already developed successful e-commerce projects in this market. We manage the set up of the site, we also design your e-commerce store and promote it on the right, targeted channels.
More information about Crossborder and Tmall.
SEO & SEM
We are SEO and SEM specialists on Chinese search engines. We provide several services in this field such as auditing your website, writing content to improve your visibility and developing strategies to acquire links and optimize your site in China. More information
Social media platforms are booming in China. Over recent years, social networks have become an important part of Chinese daily life for entertainment but also for communication. Therefore, it is essential for brands to develop a strong presence on those platforms to reach Chinese consumers. We are focused on the most popular Chinese social networks such as WeChat or the microblogging platform Sina Weibo.
We have a deep knowledge about how to act on social platforms to increase the brand awareness and company sales. More information
We can help you to increase your presence in the Chinese media through the creation of press releases and share them with the most appropriate sites for your business.
Viral marketing plays an important role in China because local consumers are very sensitive to what makes a buzz. We create the Buzz strategy and we take care of its production and distribution in China.
We help Brands develop their exposure in China and help them to manage Advertising Display Campaigns with Retargeting (or Re-Marketing) services. Our team of experts are used to managing this type of campaign and provide detailed reports.
CONSUMPTION HABITS IN CHINA
Chinese consumers’ behaviour can’t be compared with other consumers around the world. As their shopping motivations and habits are totally different, companies must adapt their communication strategies to reach and attract Chinese customers.
Chinese society is being shaped by the Internet and smartphones:
China has the world’s largest mobile Internet population with 680 million users (2016) . China is becoming a “Digital Country”, the inconvenience of high street shopping in hectic, modern China encourages Chinese People to shop online , they are searching for better prices, good quality and wider selection of products than traditional ‘brick and mortar’ retail outlets can offer.
E-Commerce in China is expected to make up 24.2% of the total Chinese consumption by 2020. Nearly half of China’s total online consumption was generated by mobile users in the first quarter of 2015. E-Commerce players are providing a better infrastructure and improved accessibility for U.S & European Brands seeking to enter the Chinese Market. This gives them the opportunity to access 331 million online shoppers in China.
It is essential to understand how China’s market works and what Chinese consumers want with the aim of converting them to customers.
WE CAN HELP YOU
Gentlemen is a digital marketing agency in China that offers a full digital solution to marketers, brands and companies who are looking to expand their business in China.
From Marketing Strategy to Execution, we manage the whole process: from the analysis of consumers, the market and competitors to creating and executing a comprehensive digital strategy across all available communication channels in China.
If you want to expand your business in China and promote your services and products to Chinese consumers, don’t hesitate to contact us for more information.
THEY ALREADY TRUSTED US
Room 603, Fei51, No.538 Hutaizhi Street, Shanghai, China
(+86)- 21-623 105 20