Digital Marketing China

MARKETING TO CHINA AGENCY

We are the top and most visible Web & Marketing Agency for China you will find on the web. Our Services: E-Commerce, Search Engine Optimization, Advertising, Weibo, WeChat, WeChat Store & PR.

What are China’s new marketing trends in 2024?

What are China’s new marketing trends in 2024?

If you want to prepare an effective marketing plan for your business in China for 2024, you should first look at the new marketing trends to see where the odds are. As online marketers, of course, we always want to get best innovative technic to promote brands and get results. China’s marketing landscape in 2024…

China: Market Trends for 2024

China: Market Trends for 2024

This article offers a deep dive into the latest trends shaping consumer behavior, technological advancements, and strategic business opportunities in one of the world’s most rapidly changing economies. Perfect for businesses and marketers aiming to stay ahead in the vibrant Chinese market, the article provides valuable insights and foresight into the future of commerce in…

Inhouse livestreaming: Why Brands create their own livestreaming in China ?
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Inhouse livestreaming: Why Brands create their own livestreaming in China ?

Why Brands want to become their own KOL? Why they want to do livestreaming in China? Livestreaming – E-Commerce in China Inhouse livestreaming in China Inhouse livestreaming in China has emerged as a major trend in recent years, reshaping the landscape of digital content and e-commerce. This phenomenon is largely driven by China’s vast internet…

Key Trends in Baidu SEO, SEM, and Social Media Marketing in China

Key Trends in Baidu SEO, SEM, and Social Media Marketing in China

How will the world of search engine optimization and social media platforms change in 2024? It’s time to take our annual look at what’s ahead for SEO, SEM, and Social Media in 2024. What SEO strategies and tactics will work and help you earn more revenue in the upcoming years in China? The ultimate goal…

How Public Relations in China Work Compared To The West?
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How Public Relations in China Work Compared To The West?

Navigating the world of public relations can feel like a maze, especially when doing business in culturally diverse areas such as China. I’ve been there too and know that understanding how PR works across these cultural divides is vital to successful communication. This blog post will demystify this complex subject, explore key differences between Chinese…

Online-to-Offline (O2O) Strategies: The Evolving Landscape Of Chinese Retail
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Online-to-Offline (O2O) Strategies: The Evolving Landscape Of Chinese Retail

China’s retail landscape is undergoing a transformative phase, fueled predominantly by the fast-paced digital innovation. Ecommerce has fundamentally altered how consumers shop, leading to the rise of new retail trends like Online-to-Offline (O2O) strategies. This innovative model combines the convenience of online shopping with the tangible experience of offline stores, creating an omnichannel customer experience that caters to a more…

How Can A Brand Generate Trust Among Chinese Consumers?
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How Can A Brand Generate Trust Among Chinese Consumers?

In the massive and lucrative market of China, building trust is key to succeeding as a brand. Chinese consumers are generally more skeptical than Western consumers, making it essential for brands entering the Chinese market to establish reliability and credibility early on. Trust is a crucial factor in consumer behavior in China, where customers value…

Little Red Book App Guide for Foreign Brands
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Little Red Book App Guide for Foreign Brands

If you’re a business or brand looking to expand your market presence in China, Little Red Book (Xiaohongshu) is an app you don’t want to miss. With over 300 million users, mostly younger women who use it for discovering and reviewing beauty products, Little Red Book is the perfect platform for brands looking to enter…

Understanding the Phenomenon: An Introduction to China’s Fan Economy
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Understanding the Phenomenon: An Introduction to China’s Fan Economy

China’s fan economy, an emerging and untapped market, is a treasure trove of potential that industry experts are beginning to recognize. Driven by the passionate support of dedicated fans who channel their admiration into economic powerhouses. This unique phenomenon leverages social media and digital marketing channels to transform ordinary celebrities into highly profitable idols. The…

Public Relations in China: Key to Increase your Sales?

Public Relations in China: Key to Increase your Sales?

China is home to nearly at least an eighth of the world’s population. If you’re setting up a business in this country, you’re making the right decision. This is because of the potential number of customers that you can target for your marketing efforts. Of course, brand exposure is only half the battle. The other…

Branding in China: How to Increase Your Brand Visibility?

Branding in China: How to Increase Your Brand Visibility?

Chinese consumers love to shop and are always on the lookout for a good buy. They’ll go with well-known brands like those from Nike or Coca-Cola rather than something niche, even if it’s less expensive (and sometimes also because these bigger names mean they’re guaranteed quality). Local retailers and international brands without established branding in…

7 trends for e-commerce in China 2021
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7 trends for e-commerce in China 2021

The Chinese e-commerce market is the largest in the world with a volume of 1.94 trillion USD in 2019. That is plus 27% year over year and a quarter of China’s total retail sales volume. As such, China’s e-commerce sector is more than three times the size of the US market, which ranks second. China’s e-commerce revenue is…