Fresh Juices in China E-commerce

In 2024, there is a big demand fro Fresh Juice in China.

The industry of Fresh Juices in China has witnessed substantial growth in the last few years. Fresh juices in China are very popular among locals.

China’s entire beverage industry has witnessed a stunning growth in the freshly produced beverages sector and dampening the interest of consumers in carbonated soft drinks. This trend is recognized as Chinese consumers are becoming aware of the negative impacts caused by flavored and carbonated drinks.

On the other hand, Chinese consumers are now willing to pay premium prices for high quality, natural products and are more receptive to new flavours from overseas.

Market overview of Fresh juice in China

The fresh juice market in China has been experiencing significant changes and growth over recent years. Here are 10 key points to consider about this industry:

1. Rapid Growth: China’s fresh juice market has seen rapid growth due to increasing health awareness among consumers and a growing middle class willing to spend more on premium health products.
2. Health and Wellness Trend: The demand for fresh juice is partly driven by the health and wellness trend, with consumers looking for natural, nutritious, and convenient food options. Fresh juices are perceived as a good source of vitamins and minerals.
3. Premiumization: There is a noticeable trend towards premium products in the fresh juice market. Consumers are showing a willingness to pay higher prices for juices that are perceived as higher quality, often indicated by organic or pure labels.
4. E-Commerce and Online Delivery: E-commerce has played a significant role in the distribution of fresh juice, especially in urban areas. Online platforms and delivery services have made it easier for consumers to access a wide range of juice products.
5. Innovation and Product Diversification: Companies are continuously innovating and diversifying their product offerings to include a variety of flavors and ingredients, such as superfoods and traditional Chinese medicinal ingredients, to cater to diverse consumer preferences.
6. Imported vs. Local Brands: There is a mix of local and imported brands in the market. While imported brands are often perceived as high-end, local brands are gaining popularity by tailoring flavors to local tastes and often at more competitive price points.
7. Sustainability and Eco-Friendliness: Sustainability has become an important factor for consumers. Brands that use environmentally friendly packaging and sustainable sourcing practices are gaining favor.
8. Government Regulations: The Chinese government has implemented regulations and standards to ensure the safety and quality of fresh juice products, affecting how companies produce and market their products.
9. Challenges with Freshness and Preservation: Maintaining the freshness and nutritional value of juice without adding preservatives is a challenge. Innovations in packaging and preservation techniques are crucial for the industry.
10. Future Prospects: The fresh juice market in China is expected to continue growing, driven by urbanization, the expansion of the middle class, and increasing consumer emphasis on health and wellness. However, competition is also expected to intensify, pushing companies to innovate further and improve the quality of their offerings.

The health and wellness trend is going strong in China and it will continue to push food and beverage purchases that will contribute to both a healthier lifestyle, and protect consumers from chronic illnesses. According to report by Agricultural and Agri-Food Canada, fruit and vegetable Juice drinks are leading sub-category, with volume sales expected to rise substantially.

The target group of Fresh Juices in China

Male consumers with high incomes (more than US$5,999 per annum), between 30-39 years of age, are considered as potential target group for having strong demand for fresh juice. They have a low price sensitivity. Another notable target group for having a high demand for fresh juices in China are health-conscious seniors, aged 55 to 79, they are concerned to reduce the effects of many age-related illnesses, such as diabetes and heart disease. Euromonitor, also indicated upgraded demand from women and children for 100% pure fresh juices in China.

Can Fresh juices in China be sold on E-commerce platforms?

Chinese demand for foreign food has been growing rapidly. There is high demand for perishable items such as; meat, seafood, dairy, fruit and vegetables. The sales of fresh food available via E-commerce platforms has more than doubled between 2016 and 2023. Though direct online sales from the producer’s websites are still small, but analysts see great potential in sales through China’s e-commerce platforms.

“The middle generation of China wants to have safe food for their parents and for their kids. Imported food interprets into quality in their minds,” said JD management, a well-known E-commerce platform of China.

Alibaba and JD, have been signing up producers and wholesalers of Fresh Juices from across the globe to meet the growing demand of Chinese consumers. Several fresh juice brands are already available on both the sites but still not enough to meet the immense demand of local consumer.

In an article by Financial Times it was reported that, Lilian Wu, a white-collar worker from Shanghai, regularly buys imported fruit, dairy products and cereals online as she doesn’t have faith in quality of local products.  She thinks edible in China are full of additives and unnatural products. However, foreign food products can be trusted due to their better quality. Her recent TMALL order of Kiwi fruit from New Zealand was cheaper than at her local supermarket, and fruits arrived at her home within two days.

High demand among Chinese consumers and the convenience factor of E-commerce platforms translate to the huge potential in fresh fruit juice industry growth.

How can International Fresh Fruit Juices Brands sell in the E-commerce Market of China?

There is enormous opportunity but due to cultural barriers, language difference and strict e-commerce platforms policies it gets challenging for International brands to enter Chinese market. However, there are two vital approaches to enter and be successful on Chinese E-commerce platforms. Branding and presence on well-known e-commerce platforms.

Branding is extremely important in China

Before targeting Chinese consumers, it is advisable to understand the culture of China’s closed ecosystem and communicate the quality of your products. Several International brands experienced a negative impact on the brand image when their marketing campaign went wrong. Therefore, the first step aftermarket analysis is Branding!

When approaching China’s E-commerce, it is advisable to partner with local digital agency as it equipped with right set of skills to find a “sweet spot” between the International brand value and preference of Chinese consumers.

Presence on Chinese E-commerce Platforms

To enter the e-commerce market of China International brands must learn the policies of following digital platforms.

Selling Fresh juice in China via TMALL or TMALL Global

TMALL holds the biggest market share in the e-commerce market of China at 57%. It mainly focuses on premium brands. This characteristic makes TMALL the most expensive e-commerce marketplace in China. It provides an opportunity for International brands to open exclusive online stores and directly sell products to Chinese consumers without being physically present in China.

TMALL has invitation-only policy where only qualified international brands can either be invited to join or can apply through a local marketing agency. For more information on how to sell International products through TMALL, please contact a digital marketing agency.

Selling Fresh juice in China via JD.com

JD is China’s largest online direct sales company. It relatively has less market share than TMALL.com. International companies can open individual online stores on JD.com and brands are permitted to import food, beverages, apparel and shoes from overseas. JD’s cross-border service enables suppliers to sell directly to Chinese consumers without a local presence.

JD.com is less expensive than TMALL.com. JD.com has a zero-tolerance policy for counterfeit products.

Selling Fresh juice in China via Haitao Web Interface?

There are several cross-border websites that cater to international brands. Chinese consumers prefer buying imported food products from Haitao websites. To learn about which Haitao is suitable for you brand please contact local marketing agency catering International brands.

Selling Fresh juice in China via Douyin (Tiktok ) or Taobao 

Taobao is owned by Alibaba Group. It offers the largest C2C e-commerce marketplace in China. Taobao allows registered or non-registered businesses to sell directly to consumers. Establishing a store on Taobao is virtually free but the online marketplace is ruled by small sole sellers who compete fiercely on price and honesty and authenticity is an unwritten rule of their trade ethics. Sellers with low budget and low-quality products opt for this platform.

Selling juices on Douyin, (Hot in 2024)

China’s leading short-video platform also known internationally as TikTok, presents a unique and dynamic opportunity for brands to tap into the Chinese market. Here’s a quick introduction to leveraging Douyin for juice sales:

1. Visual Appeal: Douyin is a visually-driven platform. High-quality, attractive videos of your juice products, showcasing their freshness, ingredients, and packaging, can significantly attract viewers’ attention.
2. Engaging Content: Create engaging content that does more than just sell. This could include behind-the-scenes looks at how your juices are made, health benefits of different ingredients, or creative recipes that incorporate your juices.
3. Influencer Partnerships: Collaborating with influencers or KOLs (Key Opinion Leaders) on Douyin who align with your brand’s values can help reach a larger audience. Influencers can create authentic content that showcases your juices in everyday life or in health and wellness contexts.
4. Live Streaming: Utilize Douyin’s live streaming feature to sell your juices. Live sessions allow for real-time interaction with potential customers, where you can demonstrate your products, discuss their health benefits, and answer questions from the audience.
5. Interactive Features: Take advantage of Douyin’s interactive features, such as polls, challenges, and hashtags, to engage with your audience and increase visibility. Creating a hashtag challenge around your juice brand can encourage user-generated content and virality.
6. E-commerce Integration: Douyin allows for seamless e-commerce integration, enabling users to purchase your juices directly through the app. Make sure your product listings are up to date, visually appealing, and include all the necessary information for making a purchase.
7. Targeted Advertising: Douyin offers various advertising options, including brand takeovers, in-feed ads, and hashtag challenges. These can be targeted based on demographics, interests, and behavior, allowing you to reach potential customers more effectively.
8. Customer Feedback and Interaction: Engage actively with your audience by responding to comments, messages, and reviews. This interaction not only builds a community around your brand but also provides valuable feedback for improving your products and marketing strategies.
9. Consistency and Quality: Consistently posting high-quality content is key to maintaining visibility and engagement on Douyin. Ensure that your videos are well-produced, with clear audio and visuals, and that they align with your brand’s messaging.
10. Understanding the Platform: Finally, success on Douyin requires an understanding of the platform’s trends, algorithm, and user behavior. Keep an eye on what content performs well, both within your niche and on the platform as a whole, and adapt your strategy accordingly.

Selling Fresh juice in China via WeChat Store

WeChat is engrained in the lifestyles of Chinese consumers. It is an all-in-one app that integrates social e-commerce seamlessly. Wechat store gives numerous possibilities to International brands to reach Chinese consumers effectively. Possibilities range from Branding to campaigning and easy payment methods..

Wechat Store

WeChat Service Account is considered the most suitable for businesses and organizations that aspire to access advanced WeChat Official Account. Service accounts allows more APIs (Minisite) and companies are enable to build their own store through which it can manage its products, orders, display of its products, and customer complaints. For more information on how to manage Wechat store, international companies are advised to partner with expert Digital Marketing Agency, that is willing to apply for an Official WeChat Account on behalf of the international company.

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Are you interested in selling fresh juices in China’s E-commerce market, and learn how you can target Chinese consumers digitally? You are welcome to call us for a friendly discussion and learn about your brand’s prospects in the Chinese E-commerce market. Our Digital Marketing agency provides, international brands with tools that are optimal to unlock this enormous market to earn their full potential and multiply sales with millions of users. If you are interested in exploring Chinese Digital E-Commerce platforms, reach out to us for a customised advice.

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