Personal Shopper: a BIG Weapon for your Sales in China ?

Personal Shopper: a BIG Weapon for your Sales in China ?

Have you ever heard about Personal Shopper? Actually, it is a controversial topic. While some brands are considering Personal Shopper be a detriment, a lot of companies have a more positive view. In fact, Daigou helped a lot of brands to reach local consumers, by...
What Strategies Luxury Brands Should Use in China ?

What Strategies Luxury Brands Should Use in China ?

Maximize your presence on E-commerce Platforms 80% of Chinese buyers are under 45 years of age. They are highly fascinated by western brands and have high internet consumption. Therefore, the most suitable way to reach this buyer group is through internet. Chinese...