Social Media in China

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Douyin’s Life Services Transaction Value Surpasses USD 15 Billion

Douyin’s Life Services Transaction Value Surpasses USD 15 Billion

Douyin’s Life Services Transaction Value Surpasses 100 Billion RMB in First Half of 2023 On August 7, sources reported that Douyin’s Life Services achieved a transaction volume (GMV) exceeding 100 billion RMB in the first half of the year. This impressive figure was largely attributed to its in-store services, including dining and general store services,…

How Can Foreign Brands Promote Their Products Through Live-Streaming in China?

How Can Foreign Brands Promote Their Products Through Live-Streaming in China?

China is the fastest-growing market for live-streaming marketing. The live-streaming industry has been an integral part of China’s digital ecosystem for years, but it will soon become standard practice as Chinese internet users move away from traditional media to focus on live video. This blog post will explore why this is happening and how it…

How To Use Chinese Short-Video Platforms For E-commerce?
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How To Use Chinese Short-Video Platforms For E-commerce?

Are you looking to grab a slice of the booming e-commerce marketplace in China but unsure where to start? Chinese short-video platforms like Douyin and Kuaishou are powerful tools for e-commerce growth. With 80% of China’s netizens using these platforms, mastering their use can supercharge your online sales journey. This article will guide you through harnessing them effectively –…

Messi’s Appearance On Taobao Live-streaming
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Messi’s Appearance On Taobao Live-streaming

Are you mind-boggled by the recent surge in celebrity appearances on e-commerce live-streaming? Messi’s recent stint on Alibaba’s Taobao Live is a prime example! Taobao is a popular online shopping platform in China that combines the convenience of e-commerce with the interactive experience of live commerce run usually by Key Opinion Leaders that boost overall…

Ultimate Guide To eCommerce In China
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Ultimate Guide To eCommerce In China

Welcome to the Ultimate Guide to E-commerce in China! Did you know that China’s e-commerce market accounts for almost 50% of global transactions? It’s no wonder why many businesses are looking to penetrate this massive market. However, understanding and succeeding in the Chinese e-commerce landscape is not easy. In this guide, we will provide you…

Doing e-commerce on Bilibili in 2023, how does it work?
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Doing e-commerce on Bilibili in 2023, how does it work?

Knowing about Bilibili is crucial for those who want to enter the Chinese market and target young Chinese consumers. It is surprising to learn that Bilibili can also be used for eCommerce. Let’s explore this topic further: What is Bilibili? Some say Bilibili is the most popular platform among ACG (anime, comics, and games) lovers,…

Little Red Book App Guide for Foreign Brands
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Little Red Book App Guide for Foreign Brands

If you’re a business or brand looking to expand your market presence in China, Little Red Book (Xiaohongshu) is an app you don’t want to miss. With over 300 million users, mostly younger women who use it for discovering and reviewing beauty products, Little Red Book is the perfect platform for brands looking to enter…

Understanding the Phenomenon: An Introduction to China’s Fan Economy
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Understanding the Phenomenon: An Introduction to China’s Fan Economy

China’s fan economy, an emerging and untapped market, is a treasure trove of potential that industry experts are beginning to recognize. Driven by the passionate support of dedicated fans who channel their admiration into economic powerhouses. This unique phenomenon leverages social media and digital marketing channels to transform ordinary celebrities into highly profitable idols. The…

Sina Weibo – Chinese Social Media Explained

Sina Weibo – Chinese Social Media Explained

With over 500 million registered users, Sina Weibo is the powerhouse of Chinese social media. This is an essential platform for brands seeking to tap into China’s massive online market. This microblogging application provides numerous marketing opportunities ideal for establishing an influential presence in one of the world’s largest economies. Importance Of Sina Weibo In…

Weibo Advertising: The Complete Guide

Weibo Advertising: The Complete Guide

Social media has become an increasingly important part of marketing and advertising strategies for businesses of all sizes and it is especially true in China. Indeed the country has a dynamic and innovative social media landscape offering numerous advertising options to brands and today we are taking a look at Weibo advertising. As Weibo becomes…

Chinese Social Media – 20 Trends for 2023

Chinese Social Media – 20 Trends for 2023

China has the world’s largest internet user base. Social media platforms play a vital role. WeChat, Sina Weibo, and Douyin are popular platforms. They offer messaging, blogging, live streaming, e-commerce, and online payment. Chinese social media is crucial for businesses to reach consumers. But strict internet regulations and censorship pose challenges. This article explores the…