Social Media in China

Douyin, known as China’s TikTok, has seen immense growth since its launch in 2016. The app now boasts an impressive 500 million monthly active Douyin users and continues to grow bigger by the day! Companies such as Alibaba, Xiaomi, and JingDong are among those who have taken advantage of Douyin’s large audience base and a…

If you’re not familiar with Zhihu, it’s time to get acquainted. By leveraging Zhihu, you can reach a vast audience of potential customers who are already interested in your product or service. In this blog post, we introduce you to social media/q&a, and its main features, and show you how to effectively use Zhihu marketing…

Kuaishou, often translated as “crystal” or “mirror,” is a Chinese social media platform that has quickly gained popularity in recent years. The app allows users to share photos and videos with each other, and many people use it to showcase their talents or simply share funny moments they’ve experienced. Kuaishou is the biggest competitor of…

Key Opinion Leader marketing, also known as KOL marketing, is just one of the many tools you can utilize to boost your marketing’s effectiveness. This practice revolves around endorsements from Key Opinion Leaders, who are Chinese social media influencers and qualified experts in your product’s field. While it is most prevalent on social media, KOL…

In China, brands are increasingly turning to KOC (Key Opinion Consumers) marketing instead of KOL (Key Opinion Leader) marketing to build their businesses. While both strategies have their pros and cons, KOC marketing is quickly becoming the preferred option for a number of reasons. Here are just a few reasons why brands should focus on…

Viya, China’s “queen of live streaming” influencer in China is punished with a 210Million USD fine for tax evasion. Her online presence has been wiped clean in Beijing’s latest crackdown against celebrity culture China’s Internet Celebrity Viya has been punished for tax evasion She was charged with hiding her personal income and other offenses in…

With more than 170 million users Bilibili is at the moment the nearest app China has to Youtube. Nowadays, Bilibili has been steadily making its way into the mainstream as users age up and content diversifies. It is said that every day Chinese people spend at least 87 minutes on Bilibili, which is likely linked…

A report by global accounting firm KPMG and AliResearch reported that China’s live streaming e-commerce industry totaled 433.8 billion RMB ($65.8 billion) in 2019 and is expected to double by the end of 2020. The live streaming market in China Live streaming is the real-time recording and transmission of audio and video content to a…

Douyin (Chinese Tiktok) is obeviously one of the most popular social networks in China. It was launched in September 2016 by the Chinese giant tech behemoth. It is positioned as a short music video UGC for Chinese young people. Since its launch, it gets viral in China as if he would never stop. As of March 2020, Douyin, TikTok’s…

Youku Tudou, a leading multi-screen video entertainment and media company in China has announced its unaudited financial results for the second quarter of 2015. The results are overwhelmingly positive; Youku (akin to American YouTube) has proved to be a landmark digital success story in China. Youku is a large-scale video-sharing website under the Alibaba Group….

Two months only after the release of its Video conference app Feishu Meeting, Bytance is introducing a light version of it taking the form of a work messenger app. Let’s take a closer looks at work-related apps in China Apps developped just for working environnement? What is feishu? Work App: a competitive Market in China…