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Pinduoduo livestreaming to boost sales of goods on its platform

Pinduoduo livestreaming to boost sales of goods on its platform

What is pinduoduo? Pinduoduo (拼多多) as of 2021 is the most used e-commerce platform in China (yes ahead of Tmall, although not in terms of revenue, but still quite the achievement!), as well as the fastest growing app in the history of the Chinese Internet. According to the most recent data, the spread of this…

Chinese Influencers: KOLs Vs Wanghong

Chinese Influencers: KOLs Vs Wanghong

Influencer marketing is booming and quite different in China. This year, the country’s influencer economy is estimated at $17.16 billion. A lot of foreign brands who often rely on influencers in China, may ask what is the difference between ‘wang hong’ and Kols in China? Today let’s talk about the difference between these two groups…

How Chinese KOL can help you make you a lot of money?

How Chinese KOL can help you make you a lot of money?

Behind the academy’s doors, what is the program? The main goal is to help internet celebrity to produce original web broadcast content. For giving an overall training, it provides a perfect incubating system with webcast opportunities, e-commerce and offline activities. The academy also claims to help improve all aspects of those girls appearance and performance, even…

Personal Shopper: a BIG Weapon for your Sales in China ?

Personal Shopper: a BIG Weapon for your Sales in China ?

Have you ever heard about Personal Shopper? Actually, it is a controversial topic. While some brands are considering Personal Shopper to be a detriment, a lot of companies have a more positive view. In fact, Daigou helped a lot of brands to reach local consumers, by presenting and promoting their products into their network of…

The opportunity for brands in China to target Daigou as a brand ambassador

The opportunity for brands in China to target Daigou as a brand ambassador

The emergence of the Chinese middle class continues to grow exponentially. This change has given individuals new aspirations in terms of consumption, particularly in terms of quality of life, which is generally reflected in the purchase of luxury goods. The Chinese luxury market The luxury market in China is much more expensive than abroad due…