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Honey market shares in China

Honey, in Chinese (蜂蜜), has become so much a staple food that if you shop in a supermarket you will find it easier than sugar. Indeed, with a population of more than one billion 379 inhabitants consumption exceeds 300 000 tonnes per year, three times the volume...

Wechat : the New Luxury Digital Trend in China

You are numerous to think that Wechat is only a social media app. And worst, you are numerous to think that Wechat is only for the small and medium brand. Sorry to disappoint you but, that's wrong. More and more premium and luxury brands use Wechat for their...

How to become successful in China ?

According to the national bureau of statistics in China in 2016 sales online reached 701 billion in 2016. China is the biggest e-commerce market in the world. Indeed, the online eco-system appears as the top one in the world. This phenomenon stems from the fact that...

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