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During the last three decades, china's booming economy offered to many companies biggest opportunities. But, these companies must be more creative, because Chinese consumer became more to more sophisticated and strongly consider the factors like quality, brand and the...
The emergence of the Chinese middle class continues to grow exponentially. This change has given individuals new aspirations in terms of consumption, particularly in terms of quality of life, which is generally reflected in the purchase of luxury goods. The Chinese...
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