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How to increase your online reputation in China?

The latest study unveiled by the research and firm advisory Reputation Institute “China RepTrak 100” showed some worrying results about major brands’ reputation across China. Overall, brand reputation has dropped by 1.4 points when compared to last year...

Targeting Small Chinese Cities with Digital

“Lower-tier cities will be bigger, wealthier, and more eager to spend, and could contribute two-thirds of incremental growth in national private consumption toward 2030,” said Robin Xing, Morgan Stanley’s chief China economist, in a 2017 report. While...

Breakthrough the Chinese Music Market’s Digitalization

Summary of the Key figures for 2017 Global revenue growth: +8.1% Digital share of global revenues: 54% Digital revenue growth: +19.1% Growth in streaming revenues: +41.1% Physical revenues: -5.4% Download revenue: -20.5% Source : International Recording...

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