Web Agency in China
Website design and development
Promotion of marketing content
SEO on Baidu and Google
Chinese press relations and branding strategy
Campaign management on Chinese social media
Brands promote products better when inside China than when operating from outside with their website. This advantage gives online consumers quick access to products within China’s mainland. The reason is because the search engines make branding and visibility more precise to view products from websites located inside China, it is better than hosting a server in any other location. The key to promoting your brand is to host your website inside China and use the search engines to make your products attractive to the target audience. In web marketing, from the infrastructural design, construction, hosting and operation, it has to match the purpose of product marketing, especially in China. This is because the quality of content is integral for the evaluation of products among the Chinese.
The purpose of a brand hosting a website in China has to be defined in terms of brand name, logo, and content and marketing campaign choice. Most online shops in China are on Taobao small shops, stand alone and other variations of e-shops. These online shops operate with quality branding because their SEO keywords rankings are provided by Chinese search engines like Tmall and Taobao, Baidu, Google China, Sogou, Soso and more. These brands have quality product promotions because the Chinese internet users do most of their browsing on these search engines when selecting products. Brands business in China will be advantaged if the website is designed, constructed and hosted to utilize these Chinese search engines for visibility.
Chinese internet users search for quality and well-organized content to be attracted to brands. The frequency of their online daily browsing is about 8 hours on average, they browse for good content and a great user experience. Web sites hosted in China have the advantage of promoting products with good content from bloggers, quality Chinese language translators, and content copywriters. Most of the data used in website marketing in China is translated into their creative languages online with the marketing strategies that can aid image promotion.
Internet users in China are always searching for brands that rank highly on their search engines. A brand will not attract consumers on the Chinese internet market unless they are ranking high with paid advertisements predominantly from Baidu. The pay-per-click [PPC], cost-per-click [CPC] and other quality advertisements will definitely place a brand where the Chinese internet users can see their products to buy online. The successful story of why brands inside China continue to excel in products sales is because of image and visibility they get from search engines like Baidu, Google China, Tmall, Taobao, Qihoo360, Sogou, Soso and others within China. There is no brand operating from outside China that can generate enough visibility when compared to the scope of coverage provided by these search engines in the mainland.
The brands making an impact are those that provide social media marketing using the network platforms which Chinese internet users are familiar with. A brand will find it difficult to attract a Chinese audience from outside because the Chinese concentrate their online browsings within their own social media platforms like Weibo, RenRen, WeChat, QQ, Qzone and JD. They connect through these familiar social networks with friends, fans and family members. Brands must connect with Chinese consumers on these Chinese platforms for marketing campaigns. Familiar Chinese media experts like the influencers, key opinion leaders, content writers, bloggers, journalists and stars can be hired to promote products on these networks. These same platforms are used by Chinese quality copywriters to promote product names and manage communities.
WE CAN HELP YOU
We provide Brands with the following services:
- Design, construction, and hosting of websites in China and Hongkong
- Promotion and marketing of content
- SEO keywords marketing on Baidu Pages
- Press relations and online portals for branding
- Campaign management on Chinese social media
THEY ALREADY TRUSTED US
Room 603, Fei51, No.538 Hutaizhi Street, Shanghai, China
(+86)- 21-623 105 20