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Olivier, specialist about Digital and ecommerce in China. You can find my reviews in french and English about the ecommerce Market

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Douyin New Health Regulations

Douyin New Health Regulations

When it is matter to market and sell Health products in China, it is always “complicated”. Not impossible, but more complicated. ByteDance’ started to explore a livestream broadcasting service to promote drug sales & health supplemets. source It will be a kind of pharmacy under “Jointown Pharmaceutical Group” Douyin e-commerce updated the health industry management…

Baidu SEO Guide: Rank High & Increase your Sales in China

Baidu SEO Guide: Rank High & Increase your Sales in China

So you’ve got plans to expand your business in China and you just heard about Baidu. Alternatively, you already have a search marketing strategy, and on the top of your list sits Baidu. However, your business is not going in the anticipated direction. Whether you’re just hearing about Baidu or have already implemented a search…

How to sell on Tmall Global?

How to sell on Tmall Global?

Following China’s digitalization and innovation in new technologies, the Chinese are more than ever using e-commerce platforms in their daily lives. This has contributed to the growth and success of cross-border e-commerce companies like Alibaba Group, with its shopping platforms Taobao (consumer-to-consumer) and Tmall (business-to-consumer).  E-commerce platforms have become an eldorado for international businesses that…

Sell on Tmall: Is Tmall suitable for your brand?

Sell on Tmall: Is Tmall suitable for your brand?

All foreign brands interested in entering Mainland China with their products at a certain point come to a decision of selling through Chinese e-commerce platforms, as this is the most common and profitable way of selling anything in the Chinese market. While researching the platforms, the main online marketplace that will always show is Tmall,…

WeChat Official Account: A Simple Registration Guide

WeChat Official Account: A Simple Registration Guide

WeChat Official Accounts provide an invaluable platform for companies of all sizes to extend their reach and promote themselves on a global scale. Ever since its introduction in 2012, the number of WeChat accounts has skyrocketed – now standing at over 20 million. In this blog post, we’ll take an in-depth look at WeChat official…

Sell Vitamins on Health Supplements Market in China – Vitabiotics Case Study
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Sell Vitamins on Health Supplements Market in China – Vitabiotics Case Study

Vitabiotics, a UK-based company, is expanding its reach in China’s lucrative health supplement market through Alibaba Group’s Tmall online platform. HBW Insight exclusively speaks to Benji Lamb, Vitabiotics’ China & South Asia director about how the company has successfully navigated the country’s new retail phenomenon. Vitabiotics is the UK’s “no. 1 vitamin company.” Vitabiotics has…

What are the big differences between B2B and B2C in China?
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What are the big differences between B2B and B2C in China?

If you have a beauty Brand, selling health products or market a fashion brands you ask yourself, should I sell to consumers directly or to business (Dealers, retailers, Distributors)? Good First question , we will try to reply in this article What B2B and B2C marketing have certainly in common is that they both have…

Luggage Market in China: Sell your Luggage to the New Wave of Chinese Post-Covid Travellers
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Luggage Market in China: Sell your Luggage to the New Wave of Chinese Post-Covid Travellers

The Chinese luggage market is projected to grow at a CAGR of 7.3%  until 2025. Generally, the luggage and bag business is associated with tourism. As Chinese people are coming back after their absence, it’s predicted that the domestic demand in the Chinese luggage industry will only grow. China opened its borders on the 8…

Understanding Douyin Marketing: Chinese Tik Tok for Business Guide

Understanding Douyin Marketing: Chinese Tik Tok for Business Guide

Douyin, known as China’s TikTok, has seen immense growth since its launch in 2016. The app now boasts an impressive 500 million monthly active Douyin users and continues to grow bigger by the day! Companies such as Alibaba, Xiaomi, and JingDong are among those who have taken advantage of Douyin’s large audience base and a…

Food supplements market in China
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Food supplements market in China

​Due to rising health awareness and increasing disposable income among Chinese netizens, the vitamins and food supplements market is recording record growth, becoming the biggest market in the world, accounting for 5.14 billion dollars in 2023. China is facing many problems, like an aging society, social stress, and environmental problems like air and water pollution…