Author: admin

Olivier, specialist about Digital and ecommerce in China. You can find my reviews in french and English about the ecommerce Market

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Furniture Market in China: Big Opportunities for Luxury Brands
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Furniture Market in China: Big Opportunities for Luxury Brands

Thanks to three decades of rapid economic development, China has become a powerhouse in the realm of furniture production and export. An expanding middle class with heightened disposable income and purchasing power have only added fuel to this flourishing trade – making it one of the most sought-after markets internationally. With a huge population and…

Beauty Supplements Market in China
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Beauty Supplements Market in China

The Chinese market is highly attractive for global brands due to its immense potential and passion for beauty. It is an ever-evolving landscape that’s developing at a rapid pace and bringing massive opportunities along. Recently, the beauty supplements market in China is under the spotlight. It has become the buzzword in the industry, as they…

Selling Through Private Traffic in China

Selling Through Private Traffic in China

Unlike in the West, Chinese people hardly ever visit company websites or use emails for communication. This has led brands to seek methods of “capturing” these consumers’ attention by creating exclusive content on social media platforms. Companies attract consumers, by bringing them to their private traffic pools, where they can attract them with special offers…

Women’s Personal-Care Market in China

Women’s Personal-Care Market in China

After two years of the pandemic, Chinese shoppers quickly shifted their attention toward beauty and self-care products that offer a higher level of physical wellness. Recently, self-care products, particularly the ones with supplementary functions or additional benefits are gaining attention from Chinese consumers. As a result, brands are rapidly regaining their prominence and making their…

The Growing Calcium Supplements Market in China

The Growing Calcium Supplements Market in China

As the population ages and wealth increases in China, knowledge, and understanding of nutrition expand; consequently resulting in a large surge for health supplement products. Additionally, the pandemic has sparked an unprecedented interest in personal fitness and wellness, leading to a remarkable expansion of the health supplement sector. The Chinese health supplements market is growing fast,…

How Foreign Brands can Sell on Vip Shop?

How Foreign Brands can Sell on Vip Shop?

China’s e-commerce is the most impressive in the world, and many companies join the market every year. Vipshop is China’s third-largest online retailer and the world’s largest flash sales website. The total revenue of VIP.com in the third quarter of 2022 was $3 billion. In comparison to Taobao, the most popular e-commerce platform in China,…

How to Reach Consumers in the Nuts Market in China?
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How to Reach Consumers in the Nuts Market in China?

Chinese thought on nuts: “Nuts contain high levels of protein, oil, minerals, and vitamins, and have excellent effects on human growth and development, strengthening physical fitness, and preventing diseases. Nuts are comprehensive and rich in nutrition. Eating regularly nuts can prevent and treat heart disease, cancer, and vascular disease.” So, it’s simple to understand why…

Tmall vs Taobao: Which E-commerce Platform Should you Choose for Your Brand?

Tmall vs Taobao: Which E-commerce Platform Should you Choose for Your Brand?

Taobao and Tmall are two of China’s most popular online shopping sites. The platforms have grown separately, but they both serve as retail markets for Alibaba Group. Despite operating under one roof serving customers across various industries from clothing retailers to electronics vendors (and everything else), these websites operate differently. When entering the Chinese market,…

How to set up a WeChat Store using Third-Party tools?
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How to set up a WeChat Store using Third-Party tools?

With an astonishing 1.26 billion active monthly users and the highest number of daily visitors in China, WeChat has become much more than just a messaging app – it’s now one of the biggest social platforms around! This provides countless opportunities for businesses to reach their target markets through WeChat, building relationships with customers and…

The Toys Market in China will Grow Rapidly in the Upcoming Years
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The Toys Market in China will Grow Rapidly in the Upcoming Years

The income of Chinese urbanites is increasing at a steady rate. This progress has improved the quality of life, and eventually, demand for little members of the family has given a boost to China toys market. China is the biggest toys market in the world, valued at $56.28 billion in 2022. A prominent shift has…