Author: admin

Olivier, specialist about Digital and ecommerce in China. You can find my reviews in french and English about the ecommerce Market

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    The Growing Calcium Supplements Market in China

    As the population ages and wealth increases in China, knowledge, and understanding of nutrition expand; Normal ;-). And consequently resulting in a large surge for health supplement products.  Additionally, the pandemic has sparked an unprecedented interest in personal fitness and wellness, leading to a remarkable expansion of the health supplement sector. The Chinese health supplements…

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    Sanitary Pad in crisis in China [insides]

    Breaking Down the Sanitary Pad Scandal in China: A Social Media Frenzy Like Never Seen Before Hey everyone, ecommercechinaagency highligh a new Brand Attack … Let’s dive into the latest social media storm that’s sweeping across China and what it means for brands and consumers alike. In the last few weeks On Douyin Red and…

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    Why I Prefer Douyin E-Commerce Over Tmall , Philip Chen GMA

    Let me be honest with you: Tmall is great, but Douyin e-commerce? That’s the future. If you’re serious about reaching Chinese shoppers, you need to be where they are—and they’re spending their time (and money) on Douyin. It’s not just an app; it’s a cultural phenomenon, and for e-commerce businesses like mine, it’s a goldmine….

  • E-Commerce Is Your Gateway to China—Not Traditional Shops or Supermarkets

    I am Philip Chen , founder of GMA , expert in the Chinese market. and today I am going to share some inside that every Chinese know. “E-Commerce Is Your Gateway to China—Not Traditional Shops or Supermarkets” If you’re still trying to enter the Chinese market through traditional shops or supermarkets, you’re wasting your time…

  • Rum in China: The Next Big Wave in the Drinks Market

    [exclusive information] the rum market in China is blowing up, +5.6% growth and if you’re not thinking about how to tap into it, you’re missing a MASSIVE opportunity. China is no longer just about baijiu or wine—it’s evolving, and rum is becoming the drink of choice for a new generation of consumers. Let’s break it…

  • Why working with top KOLs in China can be risky business

    Here’s the hard truth: if you’re thinking of shelling out big bucks on a top KOL (Key Opinion Leader) in China, you better be 100% ready—or you’re going to watch that investment go up in smoke. KOLs in China can drive massive exposure, but if your brand isn’t prepared, you’ll end up bleeding money instead…

  • Double 11: Li Jiaqi’s Livestream is Breaking Records $3.4 billion in sales.

    Li Jiaqi—the “King of Lipstick” just shook up the game during Singles Day this year, reportedly moving over 25 billion RMB ($3.4 billion) in products. That’s right, one influencer, $3.4 billion in sales. But here’s where it gets interesting… Let’s talk numbers: Reports claim Li hit 25 billion RMB in gross merchandise value (GMV) during…

  • How To market Nice Fragrances in China

    in 2024-2025, the fragrance sector in China stands out as a burgeoning growth driver. In 2024, China’s fragrance market was valued at 20.7 billion RMB ($2.9 billion) and is projected to reach 51.5 billion RMB ($7.2 billion) by 2029, showcasing an impressive 22.5% growth rate, as per data from iiMedia Research. The Chinese perfume and…

  • Promoting Wigs in China via Douyin: A Real Strategy with Tangible Results

    If you’re looking to promote wigs in China, Douyin is your goldmine. The platform’s short, engaging videos and interactive features make it perfect for showcasing wigs in creative ways, allowing consumers to see transformations, style versatility, and engage directly with your product. Here’s how you can leverage Douyin to promote wigs and drive real sales….

  • HOT : the pre-packaged food market in China

    Hello everybody… today we will talk about “the pre-packaged food market” in China is undergoing rapid transformation and expansion, driven by changing consumer lifestyles, increased health consciousness, and technological advancements in food processing and preservation. Here’s an overview of current food trends, a general market overview, and practical tips for selling pre-packaged foods in China….

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