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Olivier, specialist about Digital and ecommerce in China. You can find my reviews in french and English about the ecommerce Market

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Can Kitchen Appliance Brands sell on Chinese e-Commerce?

Can Kitchen Appliance Brands sell on Chinese e-Commerce?

it is a new trends, Kitchen smart appliances are popular in China. Kitchen & Food in China China is a country where family and sharing food experiences are an integral part of culture. This has led to higher household incomes as well as increased purchasing power, which continues to drive demand for new products and…

How to leverage Kuaishou Marketing for e-commerce purposes?

How to leverage Kuaishou Marketing for e-commerce purposes?

Kuaishou, often translated as “crystal” or “mirror,” is a Chinese social media platform that has quickly gained popularity in recent years. The app allows users to share photos and videos with each other, and many people use it to showcase their talents or simply share funny moments they’ve experienced. Kuaishou is the biggest competitor of…

Growing Opportunities for Craft Beer Brands in China Beer Market
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Growing Opportunities for Craft Beer Brands in China Beer Market

Economic growth, rising wages, and purchasing power have made it possible to develop substantially new consumption patterns for Asian markets. The alcoholic beverages industry, including the beer market, has undergone a sharp increase in the Asia-Pacific area, including increasing competition between local and foreign producers. The Chinese beer market is the biggest in the world,…

China: how does an Infant formula manufacturer find B2B clients?
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China: how does an Infant formula manufacturer find B2B clients?

Nothing is more sensible to sell in China than infant-related products. Why? In 2008 a huge scandal broke out in China after Infant milk manufacturers used dangerous milk in their composition. Indeed, manufacturers used melamine to make the protein rate higher.The consequences were disastrous, an estimated hundred thousand kids got sick consuming this milk and…

China wants more low carbon products
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China wants more low carbon products

it is a trend, China wants more suitanable products. This year, the Chinese governement pushs retails and e-Commerce platforms to boost low carbon products and want to change the consumption. A Green Single Da (blackFriday) The double 11, single day (Black friday) was more green. More initiatives will be taken this year to create a…

Double 11  2022, figures

Double 11 2022, figures

Alibaba Group’s double 11 (black friday in China) is a Chinese Shopping Festival concluded Friday 11 November 2022. It delivered sales for brands in line last year, despite the economic and COVID headwinds. Tmall is the largest etail event, the creator employed virtual influencers, highlighted rewards programs and hosted record numbers of product listings to…

How to Sell Baby Skincare Products in China
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How to Sell Baby Skincare Products in China

Following China’s economic growth and the abolition of the one-child policy, parents are now more serene when it comes to starting a family. Thanks to the global rise in terms of wages, Chinese parents have now more purchasing power than before and are ready to invest as much as they can for their offspring. Thus,…

Foreign Startups in China: How to win the Chinese market?

Foreign Startups in China: How to win the Chinese market?

Although China is still closed to foreigners and doesn’t look like the easiest place to introduce foreign business into, the time to think about putting your start-up out there and looking for Chinese investors might just be the best now. As the Chinese government is making it hard for wealthy people to send money abroad…

The Wine Market in China: Best Practises to Sell Wine in China
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The Wine Market in China: Best Practises to Sell Wine in China

China is a rapidly growing market for wine consumption, as consumers adapt to Western drinking culture.  China is among the most lucrative and fragmented markets in the world. It is the third-largest market for red wine consumption in the world. Thanks to its lower alcohol content and perceived wholesomeness, wine is increasingly appreciated by Chinese…

How to enter the massage equipment market in China?
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How to enter the massage equipment market in China?

The improving level of health awareness is generating growth in medical device sales in China and therefore also increasing the popularity of massage equipment brands. As people start earning more money in developing countries, they start spending it on themselves, improving their quality of life. Many of them spend long hours in a sitten position,…

The Demand for Imported Beef in China is Going up!
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The Demand for Imported Beef in China is Going up!

The demand for imported beef in China is predicted to be strong. In 2021, China imported about 2.3 million tons of beef, about 10 percent more than in the previous year. China’s beef imports have grown almost 15 times in the past five years. The increasing strength of beef imports in China is reflecting the growing imbalance…

China baby product market: sell maternity and baby care in China!
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China baby product market: sell maternity and baby care in China!

With the relaxation of the one-child policy and the premiumization across consumer goods, china’s baby care market is considered one of the most attractive in personal care. Chinese parents are spending more and more on their children, contributing to significant market growth in the sector and rising demand for domestic and foreign brands selling good…