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KFC launched an AR filter on Kuaishou, which aimed to promote its new product “Chinzza”: a chicken base topped with cheese, pineapples, and corn, similar to a pizza. Kuaishou developed the AR engine and real-time rendering tools. The augmented reality in China The global augmented reality (AR) market is projected to surpass $100 billion by 2024, fueled…
The realm of eCommerce has reached a point of change. It seems that this online space won’t be a monarchy anymore… the tech giant Alibaba is under attack. The king of the realm, Alibaba’s e-commerce platform Tmall, which occupies 50% of the market, has in fact been targeted by the government. On December 24, China…
Starting up a franchise business is one of the best ways to make money in China. While it may seem like an intimidating task, there are many effective steps that can be taken to ensure success. Read on this guide on how to develop your own franchise in China! In this article, we are going…
The Chinese taste for Coffee evolved over the years. The Chinese are not typically lovers of coffee, especially not of fresh roasted or specialty coffee, and certainly not as a morning habit. Of the coffee purchased in China’s grocery stores, 98 percent is instant, with the most popular kind being the three-in-one. China Produces its…
What is Pinduoduo? Pinduoduo (拼多多) is the largest interactive e-commerce platform in China and in the world. It is the third-largest online marketplace behind Alibaba and JD.com in China. It has pioneered several new trends that have revolutionized online shopping in China including: social e-commerce team purchase consumer-to-manufacturer (C2M) Founded in 2015, Pinduoduo has become…
China is notoriously a consumer of tea, but nevertheless, in recent years, it has become one of the largest coffee consumers among emerging countries. In particular, coffee consumption has grown among young Chinese professionals Coffee Market in China China is going to be the largest coffee market in the world by 2025 and almost reach…
Pinduoduo (PDD), China’s second-largest e-commerce platform in terms of sales volumes has launched the project “Group-buying of agricultural products” via livestreaming, a drive amid Covid-19. International cooperation livestreams The livestreaming session doesn’t concern only Chinese agricultural products. On June 23, PDD cooperated with the Royal Thai Consulate in Shanghai to showcase Thai tropical fruits. This…
During Black Friday 2020, JD Worldwide saw an increase in many categories of imported products. Among these, the Beauty Care & Food (especially babies/moms food segment) ones have been the most successful. This isn’t the only novelty about Black Friday 2020 in China, other interesting new trends appeared during the famous event. Do you want…
A report by global accounting firm KPMG and AliResearch reported that China’s live streaming e-commerce industry totaled 433.8 billion RMB ($65.8 billion) in 2019 and is expected to double by the end of 2020. The live streaming market in China Live streaming is the real-time recording and transmission of audio and video content to a…
According to a TechNode report, Baidu is nearing a deal to acquire Joyy’s Chinese operations for a deal worth US$3 billion to US$4 billion. Its overseas business will maintain independence. Baidu and YY did not respond to this news, at the time of writing. After this report, YY’s stock price surged to as much as…
The global shopping festival – Double 11 has just ended on the 11 November 2020. This festival has been considered as a momentum for the Chinese economic recovery. All Chinese retail platforms have gone all out to attract consumers, and among those platforms, there are two players who have handed out eye-catching results, which are…
From 5thto 10th November 2020 it was held in Shanghai the third edition of CIIE, The China International Import Export. What is CIIE and why is it so important? It is the first exhibition in China that is dedicated only to importations of products and services that boosts the presence of foreigner exhibitors. The initiative,…
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