Author: admin

Olivier, specialist about Digital and ecommerce in China. You can find my reviews in french and English about the ecommerce Market

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Furniture Market in China: Big Opportunities for Luxury Brands
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Furniture Market in China: Big Opportunities for Luxury Brands

Thanks to three decades of rapid economic development, China has become a powerhouse in the realm of furniture production and export. An expanding middle class with heightened disposable income and purchasing power have only added fuel to this flourishing trade – making it one of the most sought-after markets internationally. With a huge population and…

How Foreign Brands can Sell on Vip Shop?

How Foreign Brands can Sell on Vip Shop?

China’s e-commerce is the most impressive in the world, and many companies join the market every year. Vipshop is China’s third-largest online retailer and the world’s largest flash sales website. The total revenue of VIP.com in the third quarter of 2022 was $3 billion. In comparison to Taobao, the most popular e-commerce platform in China,…

How to Reach Consumers in the Nuts Market in China?
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How to Reach Consumers in the Nuts Market in China?

Chinese thought on nuts: “Nuts contain high levels of protein, oil, minerals, and vitamins, and have excellent effects on human growth and development, strengthening physical fitness, and preventing diseases. Nuts are comprehensive and rich in nutrition. Eating regularly nuts can prevent and treat heart disease, cancer, and vascular disease.” So, it’s simple to understand why…

Branding in China: How to Increase Your Brand Visibility?

Branding in China: How to Increase Your Brand Visibility?

Chinese consumers love to shop and are always on the lookout for a good buy. They’ll go with well-known brands like those from Nike or Coca-Cola rather than something niche, even if it’s less expensive (and sometimes also because these bigger names mean they’re guaranteed quality). Local retailers and international brands without established branding in…

Best-Selling American Products in China

Best-Selling American Products in China

Chinese consumers have been fascinated by American products for a long time now. This trend has given a great opportunity for American brands to offer their products in the Chinese market. Despite geopolitical indifferences and what could be seen as a turbulent relationship between the US and the Chinese government, the popularity of American products…

Can Kitchen Appliance Brands sell on Chinese e-Commerce?

Can Kitchen Appliance Brands sell on Chinese e-Commerce?

it is a new trends, Kitchen smart appliances are popular in China. Kitchen & Food in China China is a country where family and sharing food experiences are an integral part of culture. This has led to higher household incomes as well as increased purchasing power, which continues to drive demand for new products and…

Growing Opportunities for Craft Beer Brands in China Beer Market
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Growing Opportunities for Craft Beer Brands in China Beer Market

Economic growth, rising wages, and purchasing power have made it possible to develop substantially new consumption patterns for Asian markets. The alcoholic beverages industry, including the beer market, has undergone a sharp increase in the Asia-Pacific area, including increasing competition between local and foreign producers. The Chinese beer market is the biggest in the world,…

China: how does an Infant formula manufacturer find B2B clients?
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China: how does an Infant formula manufacturer find B2B clients?

Nothing is more sensible to sell in China than infant-related products. Why? In 2008 a huge scandal broke out in China after Infant milk manufacturers used dangerous milk in their composition. Indeed, manufacturers used melamine to make the protein rate higher.The consequences were disastrous, an estimated hundred thousand kids got sick consuming this milk and…

China wants more low carbon products
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China wants more low carbon products

it is a trend, China wants more suitanable products. This year, the Chinese governement pushs retails and e-Commerce platforms to boost low carbon products and want to change the consumption. A Green Single Da (blackFriday) The double 11, single day (Black friday) was more green. More initiatives will be taken this year to create a…

Double 11  2022, figures

Double 11 2022, figures

Alibaba Group’s double 11 (black friday in China) is a Chinese Shopping Festival concluded Friday 11 November 2022. It delivered sales for brands in line last year, despite the economic and COVID headwinds. Tmall is the largest etail event, the creator employed virtual influencers, highlighted rewards programs and hosted record numbers of product listings to…

Foreign Startups in China: How to win the Chinese market?

Foreign Startups in China: How to win the Chinese market?

Although China is still closed to foreigners and doesn’t look like the easiest place to introduce foreign business into, the time to think about putting your start-up out there and looking for Chinese investors might just be the best now. As the Chinese government is making it hard for wealthy people to send money abroad…

The Wine Market in China: Best Practises to Sell Wine in China
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The Wine Market in China: Best Practises to Sell Wine in China

China is a rapidly growing market for wine consumption, as consumers adapt to Western drinking culture.  China is among the most lucrative and fragmented markets in the world. It is the third-largest market for red wine consumption in the world. Thanks to its lower alcohol content and perceived wholesomeness, wine is increasingly appreciated by Chinese…