Author: admin

Olivier, specialist about Digital and ecommerce in China. You can find my reviews in french and English about the ecommerce Market

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    Beauty Supplements Market in China

    The Chinese market is highly attractive for global brands due to its immense potential and passion for beauty. It is an ever-evolving landscape that’s developing at a rapid pace and bringing massive opportunities along. Recently, the beauty supplements market in China is under the spotlight. It has become the buzzword in the industry, as they…

  • Selling Through Private Traffic in China

    Unlike in the West, Chinese people hardly ever visit company websites or use emails for communication. This has led brands to seek methods of “capturing” these consumers’ attention by creating exclusive content on social media platforms. Companies attract consumers, by bringing them to their private traffic pools, where they can attract them with special offers…

  • How Foreign Brands can Sell on Vip Shop?

    China’s e-commerce is the most impressive in the world, and many companies join the market every year. Vipshop is China’s third-largest online retailer and the world’s largest flash sales website. The total revenue of VIP.com in the third quarter of 2022 was $3 billion. In comparison to Taobao, the most popular e-commerce platform in China,…

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    How to Reach Consumers in the Nuts Market in China?

    Chinese thought on nuts: “Nuts contain high levels of protein, oil, minerals, and vitamins, and have excellent effects on human growth and development, strengthening physical fitness, and preventing diseases. Nuts are comprehensive and rich in nutrition. Eating regularly nuts can prevent and treat heart disease, cancer, and vascular disease.” So, it’s simple to understand why…

  • Tmall vs Taobao: Which E-commerce Platform Should you Choose for Your Brand?

    Taobao and Tmall are two of China’s most popular online shopping sites. The platforms have grown separately, but they both serve as retail markets for Alibaba Group. Despite operating under one roof serving customers across various industries from clothing retailers to electronics vendors (and everything else), these websites operate differently. When entering the Chinese market,…

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