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Olivier, specialist about Digital and ecommerce in China. You can find my reviews in french and English about the ecommerce Market

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  • Chinese consumers prefer purchasing imported products online !

    As of March 2026, Chinese consumers continue to show a strong preference for imported products, particularly in premium categories where perceptions of superior quality, safety, innovation, and heritage prevail. This demand remains robust in sectors such as food and beverages, beauty and personal care, wellness and nutrition, consumer electronics, and high-end lifestyle goods, driven by…

  • Record : 2,415 Tmall New Stores in 2025

    February 13, 2026 ; Last month, Alibaba dropped a number that caught everyone’s attention ; in 2025 alone, 2,415 overseas brands opened their first flagship stores on Tmall Global. That’s more than six new foreign brands launching every single day. Here in Shanghai, we felt it ; the platform has never been busier with international…

  • Understanding Tmall Global [2026]

    A small outline providing several key features about China’s biggest online retail platform Alibaba’s Tmall Global. Outside of China, Alibaba’s has increased its fame by being on the New York Stock Exchange, in China though, people are already well familiar with the platform for they have used it for years. Alibaba’s shopping platforms include Taobao (consumer-to-consumer)…

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    List of Supermarkets in China

    In 2026, Supermarkets in China present a fascinating tapestry of diversity and innovation, reflecting the dynamic nature of the country’s consumer market…. These establishments range from sprawling hypermarkets to intimate boutique stores, each offering a unique shopping experience…. 5 Recent Updates on Supermarkets in China (Early 2026) 5 Business Trends in China’s Supermarket Sector (Ecommerce,…

  • How to sell on Tmall Global?

    Following China’s digitalization and innovation in new technologies, the Chinese are more than ever using e-commerce platforms in their daily lives. This has contributed to the growth and success of cross-border e-commerce companies like Alibaba Group, with its shopping platforms Taobao (consumer-to-consumer) and Tmall (business-to-consumer).  E-commerce platforms in China are still an eldorado for international…

  • why China demands an e-commerce first strategy; distribution second.

    Philip Chen (or Qian), CEO of Gentlemen Marketing Agency (GMA), I am talking straight business to leaders, managers, professionals who want real wins in China. No blabla , no moderation; just my idea 😉 , technical details… on why China demands an e-commerce first strategy; distribution second. This isn’t theory ; ;it’s battlefield reality from…

  • Sam’s Club dominates China because…

    Hey, leaders, managers, professionals I am Philip Chen CEO of Gentlemen Marketing Agency (GMA). We’re talking straight business, no fluff, no excuses, 🙂 Sam’s Club dominates in China because ….they adapt and execute like pros; Yes… I know we know… most Western brands still play amateur Game. Replace those weak dashes with sharp semicolons in…

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    MCNs and KOC Incubation Programs in China

    From Ordinary Users to Sales Machine: MCNs and KOC Incubation Programs in China, this new in 2026 in China… The China’s creator economy Today we will talk about : “China’s creator economy” is a global powerhouse, with influencer marketing deeply intertwined with ecommerce on platforms like Douyin, Xiaohongshu (Little Red Book), and Kuaishou. At the…

  • Industrialized Content Production in China: How China’s MCNs Are Changing the Game

    Industrialized Content Production in China… and How China’s MCNs Are Revolutionizing Shoppable Short Videos in 2026 By Olivier VEROT, founder of GMA… Digital Marketer since 2008 😉 MCNs in China = Multi-Channel Networks, KOL Agencies. In China’s super-competitive digital economy, Multi-Channel Networks (MCNs) have evolved far beyond talent management agencies. As of January 2026, with…

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    Merchant Self-Live-Streaming Managed Services in China’s Douyin Landscape

    In the fast-paced world of Chinese ecommerce, live streaming has emerged as a transformative force, blending entertainment, social interaction, and instant commerce into a seamless experience. By Olivier VEROT , founder of GMA…. As someone deeply immersed in the Chinese digital market :-), I’ve witnessed how platforms like Douyin China’s version of TikTok : have…

  • Opportunity For Australian Wine via Tmall

    In China, Opportunities are online, Ecommerce traditional distribution is “fade” … Ecommerce is booming. I am Jon Wang Director of operation of GMA. Strong Market Opportunity for Australian Wineries in China via Tmall China remains one of the most attractive markets in Asia for imported wine, with consumers demonstrating growing curiosity toward international varietals, premium…

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