China: why Jewellery Brands have to sell on E-Commerce?
Because China’s Boom of jewellery is driven by Young Chinese, Aka Gen Z China’s largest jewellery retailer Chow Tai Fook relies on its young, patriotic, and affluent Generation Z group to buy “China-chic”, pieces to drive growth. The pandemic has seen substantial growth in demand for jewellery featuring Chinese symbols like dragons and the phoenixes,…