Alibaba’s Game Plan for Singles’ Day 2024: A Strategic Overview
As Singles’ Day 2024 approaches, Alibaba, China’s largest e-commerce platform, is setting a bold precedent to energize its merchants with a groundbreaking initiative. This year, the focus is on a massive $5.7 billion aid package aimed at invigorating sales on both its Taobao Marketplace and Tmall platforms. Strategic Financial Support The cornerstone of Alibaba’s strategy…