Author: admin

Olivier, specialist about Digital and ecommerce in China. You can find my reviews in french and English about the ecommerce Market

MARKETING TO CHINA AGENCY

We are the top and most visible Web & Marketing Agency for China you will find on the web. Our Services: E-Commerce, Search Engine Optimization, Advertising, Weibo, WeChat, WeChat Store & PR.

China: Market Trends for 2024

China: Market Trends for 2024

This article offers a deep dive into the latest trends shaping consumer behavior, technological advancements, and strategic business opportunities in one of the world’s most rapidly changing economies. Perfect for businesses and marketers aiming to stay ahead in the vibrant Chinese market, the article provides valuable insights and foresight into the future of commerce in…

What Is The Future Of E-Commerce In China? $3 Trillion by 2024

What Is The Future Of E-Commerce In China? $3 Trillion by 2024

The future of e-commerce in China is a hot topic, as this booming market continues to reshape the global retail landscape. With its rapid growth and innovative trends, China has become the world’s largest e-commerce market, accounting for more than half of all online transactions worldwide. China’s E-commerce Market: Poised for Continued Growth to Reach $3…

Top 5 most useful websites to sell books in China (Online)
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Top 5 most useful websites to sell books in China (Online)

China’s book retail sales surge in 2024. In 2023, China’s book retail sales reached 91.2 billion yuan, marking a 4.72% increase YoY. The market saw 180,000 new book titles, growing by 7.3% compared to last year China is a huge country. It has 1.386 billion people. When we talk about China the numbers are often…

Taobao Exchange Market APP

Taobao Exchange Market APP

Alibaba has introduced the “Taobao Exchange Market” (宝购汇市), a new app dedicated to selling competitive prices, lower than those found on its own platforms like Taobao and Tmall, and even undercutting prices on Pinduoduo, a rival app. Alibaba’s gaming subsidiary, Lingxi Interactive Entertainment, launched an e-commerce app called “taobao Exchange Market,” focused on beauty shopping….

Best practices for Lead Generation in China (2024)
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Best practices for Lead Generation in China (2024)

If you’re doing business in China, then you know that lead generation is key to your success in B2B. Contact us to get a Free Consultation Without leads, you won’t be able to find new customers or grow your market share. However, generating leads in China can be difficult – especially if you don’t understand…

SEO Managers guide for Baidu Search Engine Optimization 2024

SEO Managers guide for Baidu Search Engine Optimization 2024

Everything SEO Managers must handle for Baidu Marketing in 2024   First of all, let’s remind the basics figures about Baidu. In China, over 900 million people use Internet. They generally use Chinese search engines, such as Haoso.com, Sogou.com, .. But among them all, it’s Baidu which is the most popular one. Baidu has over 69%…

How to Succeed Selling Wine in the Chinese e-commerce
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How to Succeed Selling Wine in the Chinese e-commerce

In 2023, the wine industry in China has experienced significant developments, particularly in the context of e-commerce and digital consumption. Here are five key points highlighting these changes: These points illustrate how e-commerce has not only transformed the way wine is bought and sold in China but also how it has influenced consumer tastes and…

WeChat Channel (video): the new solution to boost your E-Commerce on WeChat
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WeChat Channel (video): the new solution to boost your E-Commerce on WeChat

WeChat Video (copycat of douyin ) is getting really popular and open new function for Advertising linked to Miniprgrogram , or wechat Shop. WeChat Channel has rapidly evolved into a ROI player in the digital and e-commerce ecosystem in China WeChat video look like this … WeChat Channel’s E-Commerce GMV Exceeds 100 Billion Yuan, WeChat…

Inhouse livestreaming: Why Brands create their own livestreaming in China ?
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Inhouse livestreaming: Why Brands create their own livestreaming in China ?

Why Brands want to become their own KOL? Why they want to do livestreaming in China? Livestreaming – E-Commerce in China Inhouse livestreaming in China Inhouse livestreaming in China has emerged as a major trend in recent years, reshaping the landscape of digital content and e-commerce. This phenomenon is largely driven by China’s vast internet…

List of Supermarkets in China
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List of Supermarkets in China

In 2024, Supermarkets in China present a fascinating tapestry of diversity and innovation, reflecting the dynamic nature of the country’s consumer market. These establishments range from sprawling hypermarkets to intimate boutique stores, each offering a unique shopping experience. List of 20 Top Supermarket in China Many supermarkets in China have embraced digital transformation, integrating online…

How to increase the traffic to your Tmall store

How to increase the traffic to your Tmall store

Tmall has become the place to be for those companies which want to increase their online sales in China. There is almost no free traffic on tmall, for 95% of brands…. and prices of ads double, making ROI almost impossible to reach . To increase traffic in the highly competitive Chinese digital marketplace, businesses need…

Ferrero Rocher Chocolate 费列罗  in China

Ferrero Rocher Chocolate 费列罗 in China

Introduction to Ferrero Rocher’s Market Strategy in China Ferrero Rocher, an iconic global chocolate brand, has carved a unique niche in China’s confectionery market, particularly with its Ferrero Rocher (金莎) chocolates. The brand’s success story in China is not just a tale of a product’s popularity but a masterclass in market adaptation and cultural integration….