Douyin’s Flagship Stores
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Douyin’s Flagship Stores

With more than 600 million daily active users in China as of 2021, Douyin is one of the most lucrative and promising apps in the world. What was just supposed to be a sharing platform for short videos is now an entire empire of technology, combining artificial intelligence, virtual reality, and even e-commerce! Douyin is…

How to market Herbal Medicine in China?
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How to market Herbal Medicine in China?

China is one of the major economies that are known for high medicine resources with near around 6,500 Chinese herbs established. Besides, in this region, more than 600 herbs are situated to produce the raw materials for Chinese medicine. Overview of the Chinese Medicinal Herbs market Experts of China’s medical industry have noted that, over…

JD growth trends in 2021
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JD growth trends in 2021

JD.com is a versatile platform JD.com is considered the second largest online retailer in China, operating as an e-commerce platform and retail infrastructure service provider. Furthermore, the platform offers a huge variety of services such as electronics and home appliances and also general merchandise products. JD.com is considered also one of the best performing stocks…

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NMN Growth on Tmall

What is NMN ? NMN means nicotinamide mononucleotide. It is a molecule naturally occurring in all life forms. At the molecular level, it is a ribo-nucleotide, which is a basic structural unit of the nucleic acid RNA. Structurally, the molecule is composed of a nicotinamide group. NMN is the direct precursor of the essential molecule…

Bilibili Best Marketing practices
social media

Bilibili Best Marketing practices

With more than 170 million users Bilibili is at the moment the nearest app China has to Youtube. Nowadays, Bilibili has been steadily making its way into the mainstream as users age up and content diversifies. It is said that every day Chinese people spend at least 87 minutes on Bilibili, which is likely linked…

How can brands promote Luxury Pens in China?
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How can brands promote Luxury Pens in China?

Although luxury pens are becoming a thing of the past in most developed markets, sales of the luxury pen are continuously increasing in China because of the country’s traditional culture of offering gifts and a particular new interest in local crafts. So, today we are going to talk about the luxury pen market in China….

KFC x Kuaishou: AR Experience for great co-branding campaign
brand in China | food&beverage

KFC x Kuaishou: AR Experience for great co-branding campaign

KFC launched an AR filter on Kuaishou, which aimed to promote its new product “Chinzza”: a chicken base topped with cheese, pineapples, and corn, similar to a pizza. Kuaishou developed the AR engine and real-time rendering tools. The augmented reality in China The global augmented reality (AR) market is projected to surpass $100 billion by 2024, fueled…