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I completely understand if setting prices for the upcoming 11/11 Shopping Festival feels like a gargantuan task. Trust me, as a marketing manager, steering through these colossal sales events can certainly be tricky. But hey, don’t fret! With our deep diving into the research and customer behavior patterns during this pivotal shopping period, we’ve uncovered some foolproof…
China’s quickly developing market has created a new set of demands in terms of customer service and accessibility – making innovation the key to success. China is one of the most digitalized countries, with many companies taking advantage as their customers become more digitally savvy. Chinese companies had no choice but to adopt innovation at…
Scaling the towering heights of China’s booming online insurance market, with its rapid shifts and technological leaps, can feel a bit like an exhilarating adventure. As someone who steadily keeps an eye on these currents and eddies, I’ve watched in awe as Insurtech in China has flourished at a remarkable 18% annual growth. This article…
Dive into the vibrant world of aromatherapy and essential oils where the global market is not just growing, it’s thriving with the lively zest of China at its heart. Chinese consumers, increasingly drawn to natural wellness, are eagerly embracing these fragrant products, turning this trend into a health and wellness revolution. As we explore this…
In the last 5 years, the e-learning sector has grown exponentially in Mainland China. University students, housewives, retirees, employees of small and large companies, and freelancers: millions of people nowadays turn to online courses to increase or refine their skills. On the other side, there are teachers, professors, freelancers, or simply experts on particular topics…
If you are a business that is trying to sell products in Mainland China then you’ve probably been looking into its major Marketplaces of which Tmall is the leader. Tmall is China’s largest B2C e-commerce platform and there are reasons for this, one of them being a strict entry process that requires brands to work…
Are you ready to revolutionize your 11/11 sales strategy? As live streaming drives $6 billion USD in sales during the Singles’ Day shopping event, it’s time you jumped on the bandwagon too. This article will reveal how integrating Augmented Reality (AR), Virtual Reality (VR), and Live Streaming into your e-commerce strategy can supercharge your Singles’…
Have you ever watched a commercial, doubting the veracity of the endorser’s remarks about a certain product? If you have, then there is one country where an entire consumer demographic shares your skepticism — China. Chinese market abounds with businesses and companies fighting tooth and nail to establish a brand image. These companies are also…
Navigating China’s burgeoning vegetarian market can seem like a daunting task for foreign brands. Here’s an interesting fact: this market is projected to skyrocket to nearly US$12 billion in 2023! But don’t let these figures intimidate you. This article aims to illuminate the current landscape and untapped opportunities within China’s rapidly evolving plant-based industry, giving…
Dipping a toe into the whirlwind that is China’s burgeoning children’s snack arena can feel like an intimidating journey. But fear not! It might come off as a surprise, but this sector has ballooned from 61 billion yuan in 2015 to nearly a hefty 100 billion yuan in 2020! This blog post stands as your compass, guiding you…
China’s e-commerce scene? Huge. Think of it as a buzzing online marketplace with over 900 million digital shoppers. But there’s a fresh trend reshaping how these consumers shop: group-buying. Picture this – instead of individual purchases, people team up, leveraging collective buying power to snag better deals. It’s akin to bulk shopping but with a…
Are you curious about the tussle between Shein and Temu, the Chinese e-commerce giants battling for global dominance? I’ve been in your shoes, intrigued by their aggressive expansion tactics and recent legal disputes. Here’s a fact to pique your interest: spending on Temu in the US was 20% higher than its more established competitors! Through…
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