Best practices for Lead Generation in China (2024)

If you’re doing business in China, then you know that lead generation is key to your success in B2B.

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Without leads, you won’t be able to find new customers or grow your market share. However, generating leads in China can be difficult – especially if you don’t understand the cultural nuances involved. In this blog post, we’ll discuss some of the best practices for lead generation in China

Here’s the place I think numerous SME owners and directors will hit the wall with SEO and SEM on Baid, and how social networking can give a financially effective way the promotions of our organization on the Internet — if you concentrate on ROI.

Douyin is also a good channel to get leads, with quality video and advertising we can easily target the right user based on his interest and get leads.

Without Reputation, Business is hard in China… almost impossible.

SEO in China, good for Lead Generation in China

Baidu SEO refers to the process of optimizing websites for Baidu, the largest search engine in China. It’s a crucial aspect of digital marketing in China, where Baidu holds a dominant market share. Unlike SEO for Western search engines like Google, Baidu SEO requires a unique approach due to different algorithms and user behaviors. Here are five useful tips for Baidu SEO:

1. Localized Content: Content should be in Simplified Chinese and tailored to the Chinese audience. Cultural relevance and language accuracy are key to engaging local users and improving search rankings.
2. Keyword Optimization: Conduct keyword research to identify popular and relevant terms in the Chinese market. Use these keywords strategically in your website’s content, titles, meta descriptions, and URLs.
3. Mobile Optimization: With the majority of Chinese internet users accessing the web via mobile devices, ensuring your website is mobile-friendly is essential. This includes fast loading times, responsive design, and easy navigation on mobile screens.
4. Quality Backlinks: Build a strong backlink profile with reputable Chinese websites. Links from trusted and relevant sources can significantly improve your site’s authority and ranking on Baidu.
5. Compliance with Baidu Guidelines: Baidu has strict guidelines and regulations, particularly around content. Ensure your website complies with these regulations to avoid penalties. This includes avoiding sensitive topics and following the local internet laws.

By focusing on these areas, you can effectively optimize your website for Baidu and enhance your visibility in the Chinese digital marketplace.

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Baidu SEO Guide: Rank High & Increase your Sales in China

SEM (PPC )

Google Ads are incredible, and in China, Baidu Ads is better. In any case, most SMEs for the most part, it is difficult to accomplish the sort of transformation ratios important to accomplish ideal profits for your investment with Baidu Ads

Yes, there are organizations that can demonstrate to you industry standards to achieve better SEM outcomes, but not very a large portion of them will be keen on your RMB 5000/month advertisement plan, and if they say they are, then you should flee. Rapidly!

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Douyin (Tiktok)

Douyin, the Chinese counterpart of TikTok, is not just a platform for entertainment; it’s a powerful tool for lead generation. With its massive user base and high engagement rates, Douyin offers unique opportunities for businesses to connect with potential customers. Here are five useful tips for using Douyin effectively for lead generation:

1. Create Authentic and Engaging Content: The Douyin audience appreciates creativity and authenticity. Create content that resonates with your target audience, whether it’s through humor, storytelling, or showcasing your products in real-life scenarios. Authenticity fosters trust, which is crucial for converting viewers into leads.
2. Leverage Hashtags and Challenges: Participate in trending challenges or create your own to increase visibility. Use relevant hashtags to make your content discoverable. Challenges can virally spread, amplifying your reach and attracting potential leads.
3. Collaborate with Influencers (KOLs): Partner with Key Opinion Leaders (KOLs) who align with your brand values. These influencers have a loyal following and can introduce your brand to a broader audience, effectively generating leads.
4. Interactive and Direct Call-to-Actions: Encourage user interaction through your content. This can be asking viewers to participate in a poll, leave comments, or visit your website. Clear and direct calls-to-action can guide users towards becoming leads.
5. Utilize Douyin’s Features: For direct lead generation, take advantage of Douyin’s built-in e-business capabilities. Link your products or services directly in your videos or profile, making it easy for interested viewers to become leads or customers.

Remember, the key to success on Douyin is to blend in with the platform’s entertaining nature while subtly incorporating your marketing message. It’s about striking the right balance between being engaging and promotional.

Understanding Douyin Marketing: Chinese Tik Tok for Business Guide

HELPFUL TOOLS

Social Media Marketing can be useful in B2B , however, we are utilizing these systems to help us achieve our business objectives, and this implies their outcomes should be measured and assessed. Here are a few tools for following the consequences of the time and vitality that you focus on your social media campaigns in China.

• Your insight into sourcing
• Your insight into markets
• Your insight into something going on that a great many people don’t understand like you

Lead Generation in China

BAIDU ANALYTICS =ANALYZE AND IMPROVE

• Get divided information on traffic sources
• You can track which systems deliver the most movement
• You can likewise track the quality by setting objectives and measuring the outcomes

Baidu Clic to Chat

• let you monitor how you stack up on Baidu
• Create Baidu alerts for your name, your organization name, and your rivals
• then calculate the hits
• Clic to chat help to track leads and give first information

Weibo (out of date in 2024)

• It’s Chinese only
• The age profile of 15-35 years of age
• Basically urban users

80 millions users mainly following Stars

e-reputation is vital to close deals

In the digital age, e-reputation, especially in a market as vast and complex as China, is like the whispering winds of the East – unseen but powerful enough to sway the sails of a business’s journey. In China, where digital ecosystems differ significantly from the West, e-reputation holds a unique place, often dictating the success or failure of brands in the eyes of over a billion netizens. Here’s a distinctive look at e-reputation in China:

1. Social Media Influence: With platforms like WeChat, and Douyin, word-of-mouth can spread like wildfire. E-reputation is heavily influenced by social media discussions, trends, and influencer endorsements.
2. Importance of Online Reviews: Chinese consumers heavily rely on online reviews and ratings. Platforms like Dianping and Taobao provide forums where consumer feedback can significantly impact a brand’s reputation and sales.
3. Search Engine Sensitivity: Baidu, the leading search engine in China, plays a crucial role. The search results and Baidu Baike (similar to Wikipedia) entries can greatly influence public perception of a brand.
4. PR Management: In the fast-paced Chinese internet sphere, e-reputation requires quick and effective crisis management. Negative news or customer complaints can escalate rapidly if not addressed promptly and tactfully.
5. Content – expertise: High quality content thrives on digital word of mouth, where user-generated content, forums, and chat groups can make or break a brand’s image.

Navigating e-reputation in China is necessary to mastering the art of negociaton in China.

Create content (Necessary in 2024)

Begin by having a company news, or some other easily upgraded site. E

nsure that you can easily upgrade your site. Redesign your content week by week, yet day by day is ideal. If your present website isn’t anything but difficult to upgrade, then include a WordPress blog as a subdomain. So look for a way to start upgrading your website more frequently.

Creating B2B professional content in China requires a nuanced understanding of your industry and digital landscape of the country. The goal is to craft content that resonates with Chinese business professionals, considering the local market trends, language nuances, and regulatory environment. Here are three essential tips for creating effective B2B professional content in China. Zhihu Baijiahao, Zhidao ..; are place where you can publish professional content

Baidu to Create more space for content creators

WeChat for Emailing

WeChat, China’s ubiquitous social media platform, has evolved into a powerful tool for B2B communication and marketing. It’s not just a messaging app; it’s a comprehensive ecosystem integrating social networking, e-commerce, and business services. For B2B companies, WeChat offers a unique opportunity to engage with other businesses, decision-makers, and influencers directly. Here are five tips on how to use WeChat effectively for B2B purposes, including leveraging mini-programs and the video channel:

1. Develop a Professional WeChat Official Account: Create and maintain a WeChat Official Account to share industry insights, company news, and product information. This account serves as the face of your business on WeChat, so ensure the content is professional, informative, and tailored to your B2B audience.
2. Utilize WeChat Mini-Programs: Mini-programs are apps within WeChat that can offer various functionalities without leaving the platform. For B2B, create mini-programs for product demonstrations, appointment scheduling, or even interactive customer service. These mini-programs can enhance user experience and streamline business processes.
3. Engage with Video Content: Leverage WeChat’s video channel, known as WeChat Channels, to share engaging video content. This could include product demos, expert interviews, behind-the-scenes at your company, or educational content. Videos can help in humanizing your brand and showcasing your expertise in the field.
4. Networking and Community Building: Use WeChat to network with industry peers, join relevant groups, or even create your own community. These groups can be valuable for sharing industry news, obtaining feedback, and fostering collaborations.
5. Implement a CRM Strategy: Integrate a Customer Relationship Management (CRM) system with your WeChat account. This will help in tracking interactions, managing leads, and personalizing communication with potential business clients. Proper CRM integration can significantly improve customer engagement and lead management.

By effectively using WeChat’s diverse features, B2B companies can not only improve their visibility in the Chinese market but also build stronger, more personalized business relationships.

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WeChat B2B Marketing in China

About US, your professional B2B marketing agency in China

Gentlemen Marketing Agency (GMA) is a renowned professional B2B marketing agency based in China, specializing in offering comprehensive marketing solutions to businesses looking to establish or expand their presence in the Chinese market.

Known for its deep understanding of the Chinese business landscape and consumer behavior, GMA provides tailored strategies that align with the unique needs of B2B clients. Here are five reasons why B2B clients choose GMA:

1. Expertise in the Chinese Market: GMA has extensive knowledge of the Chinese market dynamics and business culture, making them experts in navigating the complexities unique to China, from consumer trends to regulatory frameworks.
2. Customized Marketing Strategies: Understanding that each business has unique needs, GMA offers customized marketing solutions, including digital marketing, e-commerce strategies, and branding tailored specifically to the B2B sector.
3. Strong Digital Marketing Capabilities: With a strong focus on digital marketing, GMA is proficient in leveraging various online platforms in China, including WeChat, Weibo, and Baidu, ensuring that clients effectively reach their target business audience.
4. Data-Driven Approach: GMA employs a data-driven strategy to marketing, ensuring that decisions and campaigns are backed by solid market research and data analytics, leading to more effective and efficient marketing outcomes.
5. Multilingual Team with International Perspective: The agency boasts a multilingual team that not only understands the local Chinese market but also brings an international perspective, facilitating better communication and understanding for foreign businesses entering China.

GMA’s commitment to provide specialized, results-oriented marketing solutions makes it a preferred choice for B2B clients looking to thrive in the competitive Chinese market.

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