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The article reviews the successful completion of the 20+ day Douyin Mall Double 11 Festival. This event marked a breakthrough in sales for the mall, with brands achieving record-high performances. Douyin E-commerce Douyin E-commerce emphasized a “no bundling” strategy in discount plays, offering unbeatable prices through official discounts and mall gold cards. Brands leveraged key…
Situation is complictaed now in China, he Denied rumours. The topic #LiJiaqiDoubleElevenIncomeExceeds25Billion# surged on the hot search on Weibo and other social Media platform. 25 billion yuan of revenues? 3Billion $ in one week ? Media reports claimed that according to statistics from Li Jiaqi’s team and calculations based on the sales volume and pricing…
As the clock struck 23:59 on November 11th, the 15th edition of China’s e-commerce battle, famously known as “Double 11” or Singles’ Day, came to a close. This year, major platforms Tmall and JD.com, following last year’s trend, once again chose not to disclose their total sales figures. However, their statements revealed positive growth trends…
I completely understand if setting prices for the upcoming 11/11 Shopping Festival feels like a gargantuan task. Trust me, as a marketing manager, steering through these colossal sales events can certainly be tricky. But hey, don’t fret! With our deep diving into the research and customer behavior patterns during this pivotal shopping period, we’ve uncovered some foolproof…
If you are a business that is trying to sell products in Mainland China then you’ve probably been looking into its major Marketplaces of which Tmall is the leader. Tmall is China’s largest B2C e-commerce platform and there are reasons for this, one of them being a strict entry process that requires brands to work…
Delving into the Chinese alcohol market, specifically in the realm of online sales, can feel a bit like wandering through an intricate maze. Trust me when I say this because I’ve navigated those twisty passages myself! You might be surprised to hear that beer is steadily growing more popular across China – quite the incentive…
Are you ready to revolutionize your 11/11 sales strategy? As live streaming drives $6 billion USD in sales during the Singles’ Day shopping event, it’s time you jumped on the bandwagon too. This article will reveal how integrating Augmented Reality (AR), Virtual Reality (VR), and Live Streaming into your e-commerce strategy can supercharge your Singles’…
Are you finding it tough to unlock the full potential of Douyin for your e-commerce venture? Don’t worry, you’re in good company – many brands have been right where you are. We’ve explored the intricacies of Douyin’s e-commerce platform and discovered an abundance of opportunities for businesses to elevate their e-commerce sales game. In this blog post, we’ll take…
With an increasing purchasing power and digitalization of its society, China’s e-commerce market has naturally been growing exponentially while embracing new technologies and innovations. A big part of this innovative culture can be explained by the competitiveness of the market as well as a demanding consumer base. Today we are taking a deeper look into…
Despite facing significant competition in the food delivery market, Douyin remains committed to carving out a substantial market share in this sector. On September 4, in response to media reports suggesting that Douyin had abandoned its food delivery aspirations, representatives from Douyin’s Life Services team clarified to Business that they are indeed progressing with their…
China’s e-commerce scene? Huge. Think of it as a buzzing online marketplace with over 900 million digital shoppers. But there’s a fresh trend reshaping how these consumers shop: group-buying. Picture this – instead of individual purchases, people team up, leveraging collective buying power to snag better deals. It’s akin to bulk shopping but with a…
Entering the Chinese market is not as easy as it might seem. You have to understand it beforehand in order to maximize your potential success. Understanding the e-commerce environment is crucial, you will have to target China’s key platforms, such as Pinduoduo, one of the most successful social e-commerce apps. This article will walk you…
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