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Li Jiaqi—the “King of Lipstick” just shook up the game during Singles Day this year, reportedly moving over 25 billion RMB ($3.4 billion) in products. That’s right, one influencer, $3.4 billion in sales. But here’s where it gets interesting… Let’s talk numbers: Reports claim Li hit 25 billion RMB in gross merchandise value (GMV) during…
2024, the landscape of cross-border e-commerce in China is shaping up with some compelling trends that businesses should watch closely. Here’s a streamlined list that focuses on core developments: 1. Douyin as a Primary Marketing Tool Douyin will continue to dominate as a primary platform for engaging with consumers. Brands will increasingly leverage Douyin not…
Alright, let’s break this down. China just dropped a 1 trillion RMB bombshell into their economy with a massive stimulus package. The People’s Bank of China (PBOC) is playing a smart move here, cutting the reserve requirement ratios (RRR) by half a percentage point. That frees up 1 trillion RMB (about $142 billion USD) for…
As Singles’ Day 2024 approaches, Alibaba, China’s largest e-commerce platform, is setting a bold precedent to energize its merchants with a groundbreaking initiative. This year, the focus is on a massive $5.7 billion aid package aimed at invigorating sales on both its Taobao Marketplace and Tmall platforms. Strategic Financial Support The cornerstone of Alibaba’s strategy…
My key strategies to successfully sell spirits in China’s booming alcohol market in 2024. Essential insights for brands.
Open your Douyin Shop on the Chinese TikTok E-commerce platform. Check how we operate Douyin stores for our clients.
Explore Douyin E-Commerce in 2024 with the best strategies and real case studies to boost your brand’s success in China.
China’s combined cross-border e-commerce imports and exports reached 1.22 trillion yuan ($169 billion) in the first half of 2024, up 10.5% year-over-year. At a press conference on Monday, an official from the General Administration of Customs of China highlighted that China’s cross-border e-commerce has emerged as a significant driver of the nation’s foreign trade growth…
The company’s business online Alibaba has long dominated the Chinese market with 2.8 trillion yuan ($ 451 billion) of sales. However, there are signs that prove his JD.com competitor is now closing the gap that separates them. JD.com has made significant strides in reducing the gap with Alibaba in China’s competitive e-commerce landscape. source This…
The future of e-commerce in China is a hot topic, as this booming market continues to reshape the global retail landscape. With its rapid growth and innovative trends, China has become the world’s largest e-commerce market, accounting for more than half of all online transactions worldwide. China’s E-commerce Market: Poised for Continued Growth to Reach $3…
Using brand ambassadors to boost e-commerce sales in China has become a popular strategy among many companies aiming to expand their reach and influence in this vast market. The practice has shown considerable effectiveness, yet it also carries potential drawbacks. Below, positive and five negative aspects of employing brand ambassadors in China, along with two…
As the 618 shopping festival kicks off, prominent livestreamer Li Jiaqi, also known as the “Lipstick King,” has made a notable return, offering “red envelope” vouchers on his douyin channel. Despite facing challenges this year due to a backlash from previous comments made to a consumer, Li managed to generate impressive sales of 2.6 billion…
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