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Seeding Is Not Optional Anymore in China 😉 “If you’re not on RED, you’re not in the conversation and in China, no conversation means no conversion.”Philip Chen GMA Not long ago, Xiaohongshu (RED) was viewed as “nice to have” — a social channel for cosmetics girls and lifestyle fanatics. Today? It’s the #1 filter for…
Store Broadcast Takes Center Stage: How Tiktok Douyin E-commerce Is Re-wiring China’s Live-shopping Economy Two years ago the phrase “直播带货” (“live commerce”) still meant one thing to most observers: a superstar host in front of ring lights barking out flash discounts. In 2025 that picture is obsolete. For the second consecutive year the gross merchandise…
Why a Former Alibaba Employee Spoke Out — And Why It Struck a Chord in China Last week, a lengthy internal memo by former Alibaba employee Yuan An went viral on Chinese social media — sparking intense discussion among tech professionals and alumni alike. While the document includes personal reflections and may contain unverifiable claims,…
If you’re doing business in China, then you need to be aware of Taobao Live – a live streaming feature on the Taobao platform. Offering unique opportunities for branded content and product promotion, Taobao Live is growing in popularity and can help you increase your sales in China. In this blog post, we’ll take a…
WeChat is a messaging app with the biggest amount of active daily users on the Chinese market. Top 10 WeChat E-commerce Trends in 2025 About WeChat Apart from using it as a way of communication with friends and family, it is used by Chinese customers to follow and interact with their favorite brands and that…
📣 Winning Strategies to Market OTC Products via CBEC 1. 🧾 Assurance Through Storytelling 2. 🧠 Use Zhihu for Thought Leadership 3. ❤️ Rednotes = Social Proof 4. 📢 Use PR to Build Trust 5. 🧬 Position as Innovation, Not Just a Pill China is a giant market for OTC China is a giant market…
In 2025, tt is rather common for overseas companies to register on Chinese eCommerce platforms expecting to enjoy some massive sales from the get-go thanks to their international reputation, only to be disappointed by their ROI. The reality on the field however is slightly different. Indeed, if it is true that Chinese consumers do like…
Top 8 Xiaohongshu (Little Red Book) Marketing Strategies for 2025(from Chinese GMA campaign for global marketers) **1. AI-Generated Personalized Content Campaigns **2. Virtual Try-On AR Experiences **3. Niche Community Building with KOCs **4. Live Commerce with Interactive Storytelling **5. Gamified “Seed Planting” Campaigns **6. Local Culture x Global Brand Fusion **7. Data-Driven Hashtag Optimization **8. Cross-Platform Story Arcs 2025 Trend Insight: Pro Tip: Master…
Why Tmall Helps International Brands Succeed in ChinaTmall (天猫), Alibaba’s flagship B2C platform, dominates China’s e-commerce landscape with over 800 million active users. For international brands, Tmall offers: 7 Hot Tmall Trends for 2025 (Done by GMA experts) 1. AI-Powered “Consumer-to-Manufacturer” (C2M) Customization 2. Livestream 3.0: Virtual Influencers & Multi-Brand Shows 3. Green “Low-Carbon” Storefronts…
8 Data-Driven Strategies to Boost Traffic to Your Tmall Store(Adapted from Chinese marketing insights and 2025 trends) 1. Optimize for Tmall’s Search Algorithm (SEO) 2. Host Daily Livestreams with KOLs/KOCs 3. Build a Private Traffic Pool via WeChat & Fan Circle 4. Leverage Tmall’s Mega Shopping Festivals 5. Run Cross-Platform Ads on Douyin & other…
Breaking into China’s lucrative e-commerce market has never been easier, thanks to Tmall – the leading online marketplace in the country. As a foreign brand looking to expand its reach and tap into a massive consumer base, opening a Tmall store can set your business on the path to success. Essential Tips to Successfully Open…
Let’s find out, article written by expert (human) with 13years experience of marketing in China Concrete Tips to Use WeChat to Support Your E-commerce in China WeChat offers amazing opportunities for e-commerce in China Cultural, organizational and strategic differences, China has developed its own manners, far from occidental standards. In the meantime, communication channels, new technologies, and…
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