e-commerce strategy in China, find the lastest news about Ecommerce and China.
Advertising on an e-commerce platform, it’s the key to be visible by your target and to generate traffic on your e-commerce page. But, it can be very hard to do that by yourself. Especially on some e-commerce platforms as Tmall. This article is here to help you to understand better how to advertise on Tmall….
Foreign startups chase « Chinese dream » In 2015 at Shanghai, Thornhill, Erickson and McNew, three U.S expats founded baopals.com, a website that helps English speakers to use Alibaba’s e-commerce platform Taobao and Tmall. They realized that shopping on Taobao (china’s leading e-commerce platform) is quite difficult for most foreigners in China while Taobao is a one…
Chinese tech companies are developing completely new business models that are totally different from those born in the Western world. It is also true that it is more difficult to have information on the digital market in China, closed behind the firewalls that isolate it from the rest of the world and make it an…
China announced a mere 6.7 percent economic growth in July 2018, the lowest growth rate since 2016. Despite a slowdown in overall economic growth, Chinese e-commerce has only increased, accounting for 40 percent of all worldwide e-commerce today, compared to a mere 20 percent of the global retail market just three years ago. The fast-paced…
[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.0.106″ background_layout=”light”] The popularity of Victoria’s secret show abroad and domestic evidently shows the desire and huge demand for global women. So does all sorts of Chinese beauties. For marketing, lingerie is a great year-round product. While many think lingerie is for Valentine’s Day, many also buy lingerie for their significant other’s…
[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.0.106″ background_layout=”light”] The e-commerce environment in China is plentiful of tools and platforms to help you start and manage your business here. You have already find your way to sell your product in China (maybe through tmall or JD.com ?)but it is lacking in communication and you want to improve it ?…
[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.0.106″ background_layout=”light”] Chinese spend about 3 hours on their phones for social networking and for shopping. China has become, over these years of development, a very connected society. Digitalization is gaining more and more ground and consumers, like brands, have to adapt to this change. This article will provide you essential information…
[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.0.106″ background_layout=”light”] What is more refreshing than drinking water in this hot weather at Shanghai ? China is the world’s largest market for bottled water. The poor tap-water quality, increasing health awareness, higher income levels, and international tourism are fueling demand. Bottled water sales in China grew tremendously from US$1 billion in 2000…
[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.0.106″ background_layout=”light”] Nowadays in China, people are very linked between them. Not through personal contact, but more through network and social media. A lot of applications and platforms should be considered by companies and brands to get profit from the huge market of China. Zhihu is part of one these applications you…
The consumption pattern of Chinese has completely changed in recent years, they are more aware of the quality of what they acquire as a product whether in point of sale (store) or online (e-commerce platforms), with strong growth in online shopping reaching $ 390 billion in one year! The Chinese are increasingly connected and do…
You are numerous to think that Wechat is only a social media app. And worst, you are numerous to think that Wechat is only for small and medium brand. Sorry to disappoint you but, that’s wrong. More and more premium and luxury brands use Wechat for their e-reputation. It’s a easy and effective tools to…