How Startups can win the Chinese Market ?
e-commerce strategy

How Startups can win the Chinese Market ?

Foreign startups chase « Chinese dream » In 2015 at Shanghai, Thornhill, Erickson and McNew, three U.S expats founded baopals.com, a website that helps English speakers to use Alibaba’s e-commerce platform Taobao and Tmall. They realized that shopping on Taobao (china’s leading e-commerce platform) is quite difficult for most foreigners in China while Taobao is a one…

The New Era of Retail in China
e-commerce strategy

The New Era of Retail in China

Chinese tech companies are developing completely new business models that are totally different from those born in the Western world. It is also true that it is more difficult to have information on the digital market in China, closed behind the firewalls that isolate it from the rest of the world and make it an…

What Is The Future Of E-Commerce In China?
e-commerce strategy

What Is The Future Of E-Commerce In China?

China announced a mere 6.7 percent economic growth in July 2018, the lowest growth rate since 2016. Despite a slowdown in overall economic growth, Chinese e-commerce has only increased, accounting for 40 percent of all worldwide e-commerce today, compared to a mere 20 percent of the global retail market just three years ago. The fast-paced…

How to Sell Lingerie in China?
e-commerce strategy | sell China

How to Sell Lingerie in China?

[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.0.106″ background_layout=”light”] The popularity of Victoria’s secret show abroad and domestic evidently shows the desire and huge demand for global women. So does all sorts of Chinese beauties. For marketing, lingerie is a great year-round product. While many think lingerie is for Valentine’s Day, many also buy lingerie for their significant other’s…

5+1 ways to support your e-commerce business in China
digital Marketing China | e-commerce strategy | Uncategorized

5+1 ways to support your e-commerce business in China

[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.0.106″ background_layout=”light”] The e-commerce environment in China is plentiful of tools and platforms to help you start and manage your business here. You have already find your way to sell your product in China (maybe through tmall or JD.com ?)but it is lacking in communication and you want to improve it ?…

E-commerce in China: A new era of Development
e-commerce strategy

E-commerce in China: A new era of Development

[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.0.106″ background_layout=”light”] Chinese spend about 3 hours on their phones for social networking and for shopping. China has become, over these years of development, a very connected society. Digitalization is gaining more and more ground and consumers, like brands, have to adapt to this change. This article will provide you essential information…

Bottled Water, the king of China’s Beverage Market
e-commerce strategy | food&beverage

Bottled Water, the king of China’s Beverage Market

[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.0.106″ background_layout=”light”] What is more refreshing than drinking water in this hot weather at Shanghai ? China is the world’s largest market for bottled water. The poor tap-water quality, increasing health awareness, higher income levels, and international tourism are fueling demand. Bottled water sales in China grew tremendously from US$1 billion in 2000…

How Zhihu can help you reach your Chinese customers ?
e-commerce strategy | social media

How Zhihu can help you reach your Chinese customers ?

[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.0.106″ background_layout=”light”] Nowadays in China, people are very linked between them. Not through personal contact, but more through network and social media. A lot of applications and platforms should be considered by companies and brands to get profit from the huge market of China. Zhihu is part of one these applications you…