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Chinese Girls Don’t Have a “Shopping Addiction” 😉 – They Have a PhD in Dopamine Engineering (And 94 % of Foreign Brands Are Still Flunking the Exam in 2025) 😉 I am Olivier VEROT, founder of GMA… Let’s drop the sanctimonious Western sermon right now. 🙂 In 2025, the average Tier-1/2 Chinese woman aged 22–35…
Explore Douyin E-Commerce in 2024 with the best strategies and real case studies to boost your brand’s success in China.
In 2025, Xiaohongshu (RED) is THE China lifestyle-sharing app , turn now into one of China’s most powerful social commerce ecosystems. Article Proposed by Marcus Zhan, Marketing Director Of GMA, Super Digital Agency in China. 😉 Once dismissed as a “women’s beauty app,” Xiaohongshu now shapes national consumption trends across fashion, health, travel, tech, and…
Double 11: From Price Wars to Experience Economies Before diving in, let’s clarify one important point: as of now, there are no official sales data for Double 11 2025 — because it hasn’t happened yet. However, by reading the pulse of Chinese consumer trends, analyzing e-commerce dynamics, and observing the direction of technological and lifestyle…
Here are our 10 hot-selling product categories in China in 2025 (especially online Tmall Douyin) with our expert commentary on why they’re trending and how brands/distributors can leverage them. Top 10 Hot-Selling Product in China 2025 (These are market‑level categories, not guaranteed winners — execution, brand, and channel still matter.) If you’re in distribution, e-commerce,…
Here’s a clear, professional explanation of Ecommerce experts in China of why Xiaohongshu (Little Red Book) is considered the #1 discovery channel in China, especially for brands in lifestyle, fashion, beauty, health, and niche consumer goods. Why Xiaohongshu Is the Discovery Channel in China 🔍In 2025, Xiaohongshu (小红书) isn’t just a social app. It’s China’s…
…And What It Means for China E-commerce in 2025 In China’s fast-moving digital marketplace, AI isn’t just behind the scenes anymore — it’s front and center in the hands of consumers. Yes… new area is coming, the Age of AI Yes in China, Shoppers today are using AI tools to compare products in real time,…
Yes Uncle Jack Is Back … When Jack Ma’s public reappearance made headlines in 2025, it wasn’t just symbolic — it’s signaling a renewed momentum for Alibaba’s platforms, especially Tmall. Behind the headlines, Tmall is undergoing deeper shifts to reclaim its dominance in China’s fiercely contested e‑commerce space. Tmall 2025 is running babe the goat…
How authenticity, not advertising, helped WHC conquer the Chinese supplements market The Counterintuitive Strategy That Drove 432% GMV Growth for This Belgian Fish Oil Brand in China In China’s ultra-competitive health supplements industry, trust beats tactics. That’s exactly what Belgian fish oil brand WHC discovered when they took a leap of faith — choosing to…
China has long been the world’s most dynamic e-commerce market, and in 2025 it is accelerating into a new era. Driven by technology, shifting consumer behaviors, platform innovation, and global expansion, China’s ecosystem is no longer just about selling products online, it’s about reshaping how commerce itself works. This article is proposed by Olivier VEROT,…
For years, “social e-commerce” dominated China’s digital marketing playbook. Think Moments ads on WeChat or word-of-mouth sharing in private groups. But in 2025, the money and momentum are flowing somewhere else: “interest-based e-commerce.“ Why Brands Must Rethink Their Playbook Platforms like Douyin (China’s TikTok) and WeChat Video Channels aren’t just entertainment—they’re content-driven marketplaces. And advertisers…
For years, SEO in China meant one thing: keywords on Baidu.But the game has changed. 😉 From SEO to SXO: The Future of Search in China Today, brands are moving beyond Search Engine Optimization → toward Search Experience Optimization (SXO).It’s not just about ranking higher. It’s about delivering a better user experience that drives both…
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