China increased its dairy imports by 30 percent, during the 3 first months this year with butter the main driver in the increase. China is a very interesting market with enormous potential. The single most difficult thing is competition. Foreign brands see a huge market here in China, but every other dairy board is thinking the same thing.

  • The Global Butter Market is anticipated to observe a compound annual growth rate of 4.2% over the forecast period of 2017-2023.

Butter Market Trends in China

As stated, food safety is very important to Chinese consumers and as such with the low awareness of margarine and what it contains is an issue for the market.

This is with 80% of Chinese consumers buying butter whilst 20% of consumers are buying vegetable margarine. Moreover, for consumers, the difference between butter and margarine is not clear. This can be attributed to the Chinese characters used for both products with the distinction being quite small with only the first character differing.

The growth of the fastfood industry is also a key growth influencer. Changing lifestyle and growing consumption of fast food and convenience food has generated additional demand for butter. Moreover, developing economy and the growing trend of cross-region cuisines foster market growth.

Essentials for Any 2019 Digital Marketing Strategy

Nowadays, a solid digital marketing strategy has become very important for business. The only question now is how to best serve it up. Your business’s success depends on the right type of strategy that can generate higher sales, new customers, and long-term growth.

Traditional online advertising is more annoying than effective. Over 54 percent of internet users don’t click on banner ads simply because they don’t trust them.

It’s now a marketer’s job to stay ahead of the digital marketing curve, keep up-to-date on trends, and break through the clutter. Here are seven tips to optimize your digital marketing strategy.

Prioritize your audience needs over bells and whistles

While you are consumed with building your web presence and developing your product or service, it’s easy to lose sight of the customer you want to target. When building a brand online, too many people rush to buy ads and acquire traffic to drive revenues by brute force. You’ll acquire and retain customers more cost-efficiently and keep money in your coffers for higher-risk marketing strategies.

Audit Baidu SEO more frequently

Search engine optimization can significantly help your brand reach the people who want what you’re offering. We recommend updating your SEO once a quarter; after all, Baidu updates its algorithm more than 500 times a year. Find the keywords that are making your business gain or lose traction in the search engine cycle in order to make your brand as discoverable and searchable as possible.

Prepare your Content

Posting relevant and valuable content drives traffic to your Chinese website and social media pages, while also increasing your ranking in search engines on Baidu.

Each post you create is one more indexed page on your website, making it more likely Chinese customers will find you when searching online. It also indicates to search engines that your website is active, which will help keep your content to the top of Baidu search engine results. Further, Posting relevant articles gives your brand a voice, and 91 percent of consumers say they are more likely to buy from a brand that is authentic rather than generic.

Don’t give Chinese social media short shrift

Social media in China has become one of the biggest tools for marketing any brand. By first finding out what platforms your Chinese audience uses, you can then target your posts to the best times and dates to share. Engage with your audience on Chinese social media such as Wechat and Weibo by starting conversations and responding to both praise and grievances.

Chinese people are very active on social media with social network and status being of great importance to them. Posting pictures on social media feed such as Wechat and Weibo are a very common practice with food being a popular topic among Chinese consumers. This is evident with consumers posting pictures of cakes from famous brands of homemade baked goods which also helps perpetuate the popularity of baked products leading to increased consumption by Chinese consumers as a whole.

Make your eCommerce Platform looks great

Chinese consumers expect cohesion across platforms, and the better accessibility you provide your audience, the more likely they are to purchase.

The Chinese e-commerce ecosystem is clearly dominated by two powerful players, Alibaba and JD.com. While most reports about ecommerce in China talk about the dominance of the duopoly, a third player is making headlines for its steady rise.

Pinduoduo is an ecommerce platform that allows users to participate in group buying deals. Branding itself as a platform for price-conscious consumers. According to news reports, Pinduoduo’s daily active users have outnumbered JD.com’s for the past 12 months. In terms of sales, however, Alibaba and JD.com still hold the majority of the share at 55.9% and 16.7% respectively, while Pinduoduo trails behind at 7.3%.

Remember that authenticity reigns supreme in any of these strategies. Once you have that, an online presence allows you to connect with your audience in ways previously unknown and build a brand that they’ll continuously want to engage with.

Gentlemen Marketing Agency

Our team actively supports brands during the analysis of existing work processes, feasibility assessment, and CRM selection as well as during implementation, including the adaptation of internal processes and structures. In the process, we bring real sales experience and excellent industry knowledge to these projects.

Contact us! We be happy to help you and your business