MARKETING TO CHINA AGENCY
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As of March 2026, Chinese consumers continue to show a strong preference for imported products, particularly in premium categories where perceptions of superior quality, safety, innovation, and heritage prevail. This demand remains robust in sectors such as food and beverages, beauty and personal care, wellness and nutrition, consumer electronics, and high-end lifestyle goods, driven by…
My Name is Philip Chen , CEO of Gentlemen Marketing Agency (GMA), straight from the China trenches. I will explain the Costco case studies from a Chinese Perspective , marketer touch… 😉 We’re pros talking business, just direct, punchy insights for leaders and managers who want to win or at least not bleed cash in…
Hey, leaders, managers, professionals I am Philip Chen CEO of Gentlemen Marketing Agency (GMA). We’re talking straight business, no fluff, no excuses, 🙂 Sam’s Club dominates in China because ….they adapt and execute like pros; Yes… I know we know… most Western brands still play amateur Game. Replace those weak dashes with sharp semicolons in…
From Maple Leaf to Middle Kingdom: How to Export Your Canadian Brands to China in 2025 – And Sell ‘Em Like Poutine on Steroids 😉 By Philip Chen Marketing China Agency (marketingtochina.com) – November 2025 Eh, Canadian exporters? I like Canadian, they are pragmatic and understand business pretty well… China’s not just a market; (Yes……
I am Olivier Vérot and I will try to decrypt (analyse) this plan. China is entering a new phase of modernization one defined not by speed, but by quality. The upcoming 15th Five-Year Plan (2026–2030) lays out an ambitious roadmap for the next stage of the country’s development. It’s not just another economic plan it’s…
Ecommerce can also work for B2B… e-Business in China is SUPER active. To generate leads for robots and industrial machines in China, you need a localized, B2B-focused digital strategy that combines credibility, education, and precision targeting. Below is a practical guide on how to do lead generation for robotics and industrial machinery in the Chinese…
ROI, Metrics, and the China Marketing Puzzle in 2025 by Olivier VEROT, founder of GMA, expert in digital marketing since 2009. For every global brand in China, one question keeps coming back: 👉 “How do we really measure marketing effectiveness?” Yes, China offers huge opportunities — from Douyin virality to Xiaohongshu influence.But it also brings…
Everyone thinks Douyin = Gen Z dancing + B2C lipstick launches. But here’s the startup goldmine most people are ignoring: B2B marketing opportunities. If you’re in SaaS, manufacturing, logistics, or any industry where deals happen boardroom-to-boardroom, Douyin is the attention arbitrage play you’re sleeping on. Forget the narrow “sell products to consumers” mindset. Douyin’s algorithm…
Based on analysis of current industry reports and market practices, here are the key strategies, trends, and platform insights for B2B marketing in China (2025): I. Foundational Best Practices B. Zhihu (China’s Quora) C. Baidu’s Evolving Role III. 2025 Emerging Trends IV. Compliance & Operational Essentials V. Platform Strategy Comparison Platform Primary B2B Use Case…
Impossible to Sell in China? There are a lot of people out there who think that doing business in China is impossible. They couldn’t be more wrong. While it is admittedly more difficult to make sales in China than in some other countries, it’s certainly not impossible. With the right approach and some perseverance, you…
Although China is still closed to foreigners and doesn’t look like the easiest place to introduce foreign business into, the time to think about putting your start-up out there and looking for Chinese investors might just be the best now. 10 essential tips for foreign startups entering the Chinese market — whether you’re in consumer…
Based on my experience at SIAL Shanghai, combining observed F&B trends, distributor expectations, and market strategy insights: SIAL Shanghai 2025: F&B Trends & What Chinese Distributors Really Want SIAL Shanghai 2025 reaffirmed one thing clearly — China’s appetite for high-quality, well-branded, and health-driven food products is booming. As one of the world’s largest food innovation…
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