Chinese people care more about their health and are more likely to search, read and search for information. Recently, “magnesium”, a key supplement that has been a popular sale on Chinese e-Commerce platforms for health supplements, was a top seller on tmall Global for june shopping festival. It is an essential mineral, especially during the lockdown in Shanghai, which can lead to depression. Magnesium is involved in many body functions, including the formation and regulation of nerve and muscular function, as well as the formation and maintenance of DNA. The development of depression has also been linked with low magnesium levels.

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Magnesium supplement sales are on the rise in China. , like all products that fight against stress and anxiety.

Many people have made it a daily habit to take health supplements. Therefore, the demand for supplements is growing. The overseas market is expanding rapidly thanks to cross-border ecommerce. More health supplement brands are now entering China. Tmall Global has seen a steady increase in both the consumption and number of users of health supplements over the past few years.

Discussion in the Chinese forum

Magnesium is a neurotransmitter that regulates the activity of N-methyl D-aspartate glutamate (NMDA), glutamate receptors in the brain. These receptors are thought to play an important part in learning and memory formation.

We can find quite professional information on Chinese internet and Q&A platform like Zhihu, and People are very careful when they buy health supplement. Glutamate, an excitatory neurotransmitter, is essential for normal brain function. Glutamate can overstimulate cells if it is too much. Overexcitation of cells can lead to cell death. It is associated with conditions like stroke, Parkinson’s, multiple sclerosis and Alzheimer’s.

These neurological conditions are also caused by excessive glutamate activity. It is also associated with anxiety and depression.

In China, People buy more and more health supplements

Many people have made it a daily habit to take health supplements. Therefore, the demand for supplements in China is growing. The overseas market is expanding rapidly thanks to cross-border ecommerce. More health supplement brands are now entering China. Tmall Global has seen a steady increase in the consumption of magnesium and the number of people who use it.

What is Magnesium to do against depression lockdown?

People in China suffer from a strct locking down, leck food, and Magnesium supplement. These can block the action of glutamate within the NMDA receptors. Many Chinese health experts believe that magnesium deficiency means that a few NMDA receptors have been blocked. This could lead to cell damage and overexcitation. It is possible that magnesium could be helpful in the prevention and treatment of depression. low magnesium levels have been linked with Higher levels of stress, Depression Insomnia or sleep disturbances,headaches or muscle pain, fatigue.

Magnesium supplements block the activity of more stimulating neurotransmitters. They bind to calming receptors and result in a more peaceful, relaxed state.

It regulates the release of stress hormones such as cortisol and acts as a brake on your nervous system.

China’s depression after the lockdown

Depression is a leading cause for disability worldwide and one of the most prevalent mental illnesses in this lockdown in Shanghai. It can lead to a lower quality of life and an increased risk of death.

Read more the economist

These days, depression treatment is very popular. Call center for psychotherapy, medications, meditation, and in-house sport and supplement.

Chinese netizen aims to discover ways diet and nutritional supplements can be used to alleviate or prevent depression symptoms. Vitamins and nutrients like B-vitamins (SAMe), S-adenosylmethionine (5-HTP), magnesium and omega-3 fatty acid have been shown to have therapeutic or preventive properties.

How to sell Health supplement in China?

E-Commerce is the first step, cross border website

It’s now easier to sell health supplement like magnesium in China with eCommerce
It can take up to 2 years to obtain permission to sell Chinese health care products SO cross-border E-Commerce and Tmall/JD partners may be your options.

Cross-border Ecommerce is a totally different situation. With a few simple steps and some documentation, it is possible to create a virtual store. It is important to remember that digital buying is becoming more common in the VDS industry than offline channels.

Cross border e-commerce marketplace is growing rapidly. Chinese cross-border ecommerce players accounted for around 10.5 trillion Yuan.

More information on

Cross-border ecommerce was a popular way to buy health care products. They were followed by skincare and cosmetic products at the top and mother care products at the bottom. Cross-border trading is becoming more popular thanks to the support of the government.

Be Present on Chinese Social Media Pltforms

Your brand must be present on a growing number of online platforms if you wish to play in China.

Social Media, like WeChat, Red, Weibo, ZHihu, Douyin …. are the key to connect with right audience. The new generation of Chinese are more loyal to health brands that have a digital presence.

Health and Dietary Supplements companies need to be able to survive in such a complex environment.

  • Have its own Chinese website
  • Sell through Chinese ecommerce platforms like T-MALL or JD
  • do Baidu SEO
  • Participate in Q & A on platforms such as Zhihu and Wenwen. Baidu Zhidao. Baidu Tieba.
  • Have its own social media accounts
  • To win the loyalty of customers, work with key opinion leaders (KOLs), and influencers

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