Chinese Influencers: KOLs Vs Wanghong

Influencer marketing is booming and quite different in China. This year, the country’s influencer economy is estimated at $17.16 billion. A lot of foreign brands who often rely on influencers in China, may ask what is the difference between ‘wang hong’ and Kols in China? Today let’s talk about the difference between these two groups … Continue reading Chinese Influencers: KOLs Vs Wanghong