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Numerous businesses are now capitalizing on the lucrative Chinese E-Commerce market by selling Collagen Products in China by selling their cosmetic and nutritional products on the largest online wholesale website in China.
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Among various other International products, collagen products are third best-selling product category. Mainly collagen products are sold directly to Chinese consumers through Alibaba Group’s cross-border B2C platforms such as; Tmall Global and Taobao.
Sell Collagen Products in China: How Kino Biotech flourished in the Economic Powerhouse and consumer market with immense potential?
Kino Biotech is a Singaporean company known for cosmetics and health products such as collagen drinks, also called “functional drinks”. The company first entered China’s market in 2011 by distributing its beauty and health products via traditional brick and mortar channels. It rolled out similar strategies to enter Chinese market as used for expansion in other South-east Asian countries. These strategies didn’t work to entice Chinese consumers.
Kino Biotech realised the potential of China’s E-commerce marketplace
Soon the management realised China’s marketplace is a whole new ball game. With the presence of incredible opportunities in e-commerce and mobile commerce in China, the firm saw great opportunity to re-enter the market in a whole new way. By entering China’s E-commerce market the company not only rapidly gained popularity but also gained market insights on cross-border trade. The company experienced that e-commerce was an important platform for consumer brands entering in China, and it is also the most convenient and fast-tracked route to enter Chinese market.
What E-commerce advantages did Kino Biotech avail by being on China’s E-commerce marketplace?
Kino Biotech is market leader of Collagen Products in China on Chinese E-commerce platform by enjoying its presence on Alibaba’s TMALL, Taobao and WeChat store.
The E-commerce channels allowed the company to increase their product registrations. The company gained access to the data of 5000 consumers that had been gathered in two months.
With the help of WeChat’s all in-one-app technology, the company can send targeted messages and reach out to specific consumers and increase its database and clientele.
Market Overview of Bio-nutraceutical and Cosmeceutical Collagen Products in China
China accounts for the largest market for collagen in terms of volume and revenue in Asia. China’s rapid urbanisation and strong economic growth has led to changing lifestyles and increasing disposable income, as a result of which there is a shift in consumer expenditure on lifestyle products such as skin-care, packaged foods, sports nutrition and others.
Strongest Target Group for Collagen Products in China are Chinese women
Typically, women in Beijing and Shanghai spends one hour per day on average on skincare products alone and consumed many dieting products. According to the manager of a top Beijing beauty spa we met, women are willing to spend a month’s salary for skin treatments. For Chinese women “looking good” did not just mean wearing nice clothes or having a fashionable haircut, it meant having a very specific skin color, texture, hair condition, and so on.
How to sell Collagen Products in China on E-commerce?
China E-commerce platforms can be reached by almost everybody in China. They are also considered as most convenient method of shopping. As quality and features of product can be discussed among shoppers, prices can be compared on various platforms, each city in China has access to products, and cheap delivery facilities. Although opportunities are astounding but there are constraints due to cultural barriers, language difference and strict e-commerce platforms policies.
However, there are two vital approaches to enter China’s E-commerce and be successful. Branding and presence of International brands on well-known E-commerce platforms.
Branding for Collagen Products in China is Crucial to Enter Chinese market
In order to have boastful return on sales in China, the company need to be known, trusted and have a considerable reputation on Chinese E-marketplace. The marketing campaign must address the need of customers. It is highly important for International companies to understand the local culture and demands before it translates its offerings. Therefore, when approaching China’s E-commerce, it is advisable to partner with local digital agency as it equipped with right set of skills to find a “sweet spot” between the International brand value and preference of Chinese consumers.
Presence of Collagen Products in China on Chinese E-commerce Platforms guarantees ROI
Sell Collagen products in China on TMALL or TMALL Global
TMALL holds the biggest market share in e-commerce market of China at 57%. It mainly focuses on premium brands. This characteristic makes TMALL most expensive e-commerce marketplace in China. It provides an opportunity to International brands to open exclusive online stores and directly sell products to Chinese consumers without being physically present in China.
TMALL has invitation-only policy where only qualified international brands can either be invited to join or can apply through a local digital marketing agency. For more information on how to sell International products through TMALL, please contact digital marketing agency.
Sell Collagen Products in China on JD.com
JD is China’s largest online direct sales company. It relatively has less market share than TMALL.com. International companies can open individual online stores on JD.com. JD’s cross-border service enables suppliers to sell directly to Chinese consumers without a local presence.JD.com is less expensive than TMALL.com. JD.com has a zero tolerance policy for counterfeit products.
Sell Collagen Products in China on Haitao Web Interface?
There are several cross- border websites that cater international brands. Chinese consumers prefer buying imported products from Haitao websites. To learn about which Haitao is suitable for you brand please contact local marketing agency catering International brands.
Sell Collagen Products in China on Taobao
Taobao is owned by Alibaba Group. It offers largest C2C e-commerce marketplace in China. Taobao allows registered or non-registered businesses to sell directly to consumers. Establishing a store on Taobao is virtually free but the online marketplace is ruled by small sole sellers who compete fiercely on price and honesty and authenticity is an unwritten rule of their trade ethics. Sellers with low budget and low quality products opt for this platform.
Sell Collagen Products in China on WeChat app
WeChat is engrained in lifestyles of Chinese consumers. It is all-in-one-app which integrates social e-commerce seamlessly. Wechat store gives numerous possibilities to International brands to reach Chinese consumers effectively. Possibilities ranges from Branding to campaigning and easy payment methods.
Sell Collagen Products in China on WeChat Store
WeChat Service Account is considered the most suitable for business and organisation that aspires to access advanced WeChat Official Account. Service accounts allow more APIs (Minisite) and companies are can open their own store. The online store can be used to manage products, take orders, display products, and manage customer complaints. For more information on how to manage Wechat store, international companies are advised to partner with expert Digital Marketing Agency, willing to apply for an Official WeChat Account on behalf of the international company.
Collagen Products in China: ROI = E-COMMERCE
Are you interested in selling Collagen products in China’s E-commerce market, and learn how you can target Chinese consumers digitally? You are welcome to call us for a friendly discussion and learn about your brand’s prospects in Chinese E-commerce market. Our Digital Marketing agency provides, international brands with tools that are optimal to unlock this enormous market to earn their full potential. If you are interested in exploring Chinese Digital E-Commerce platforms, reach out to us for a customised advice.