Collagen  is a hot Sale product in China in 2023-2024. Most Brands are now using on the lucrative Chinese crossborder E-Commerce market to Sell Collagen Products in China

Collagen products have gained popularity in the beauty and wellness industry, including in China.

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 7 aspects related to collagen products in China:

  1. Beauty and Skincare Trend:
    • Collagen is a key ingredient in many beauty and skincare products in China. It is often associated with promoting skin elasticity, reducing wrinkles, and maintaining a youthful appearance.
    • Chinese consumers are increasingly interested in beauty and skincare products that contain collagen, contributing to the growing trend of incorporating collagen into daily skincare routines.
  2. Health and Wellness Focus:
    • Collagen is not only popular in skincare but also in health and wellness products. Collagen supplements, powders, and beverages are marketed for their potential benefits in supporting joint health, bone strength, and overall well-being.
    • The health-conscious consumer demographic in China is driving the demand for collagen as part of a holistic approach to beauty and wellness.
  3. Marketing Strategies:
    • Successful marketing of collagen products in China often involves emphasizing the product’s ability to improve skin appearance, promote anti-aging effects, and enhance overall health.
    • Utilizing online platforms, influencers, and social media to showcase before-and-after results and testimonials can be effective in capturing the attention of consumers.
  4. Regulatory Compliance:
    • Compliance with Chinese regulations and standards for health and beauty products is crucial. Collagen products must meet the country’s regulatory requirements, including ingredient safety and labeling standards.
    • Brands should stay informed about any regulatory updates related to collagen products in China.
  5. Ingredient Transparency:
    • Chinese consumers value transparency in product ingredients. Providing clear information about the source and quality of collagen used in the product can build trust among consumers.
    • Emphasizing the product’s natural and high-quality ingredients is a key selling point.
  6. E-commerce Dominance:
    • Collagen products are often sold through e-commerce platforms in China, where consumers can easily access a wide range of options and compare reviews.
    • Establishing a strong online presence and collaborating with popular e-commerce platforms can be crucial for reaching a larger audience.
  7. Collaboration with Influencers:
    • Influencer marketing is a powerful strategy in China. Brands often collaborate with key opinion leaders (KOLs) and influencers to promote collagen products through reviews, demonstrations, and lifestyle content.
    • Leveraging influencers who are influential in the beauty and wellness space can significantly boost product visibility and credibility.

Ageless Beauty, Powered by Pure Collagen Magic!

Among various other International products, collagen products are third best-selling product category.

Mainly collagen products are sold directly to Chinese consumers through Alibaba Group’s cross-border B2C platforms such as; Tmall Global, JD or Douyin Global.

Sell Collagen Products in China: How Kino Biotech flourished in the Economic Powerhouse and consumer market with immense potential?

Kino Biotech is a Singaporean company known for cosmetics and health products such as collagen drinks, also called “functional drinks”. The company first entered China’s market by distributing its beauty and health products via traditional brick and mortar channels.

It rolled out similar strategies to enter Chinese market as used for expansion in other South-east Asian countries. These strategies didn’t work to entice Chinese consumers.

Douyin the Crossborder Revolution

Douyin, known internationally as TikTok, is a powerful social media platform in China that combines short-form videos with integrated e-commerce features. Leveraging Douyin for global e-commerce to sell collagen products in China requires a strategic approach. Here are five key points to consider:

  1. Engaging Short-Form Video Content:

    • Create engaging and visually appealing short-form videos on Douyin to showcase your collagen products. Highlight key features, benefits, and results in a way that captures the attention of the platform’s users.
    • Experiment with creative storytelling and visual elements to make your content stand out among the vast array of videos on Douyin.
  2. Collaboration with Influencers:

    • Partner with influencers on Douyin who have a significant following in the beauty, skincare, or wellness niche. Influencers can effectively demonstrate the use of your collagen products and provide authentic reviews.
    • Influencer collaborations can help expand your reach and tap into the trust that followers place in key opinion leaders (KOLs) on the platform.
  3. Integration of E-Commerce Features:

    • Leverage Douyin’s e-commerce features, such as “Douyin Store” or “Douyin Shop,” to enable users to make direct purchases while watching videos.
    • Integrate seamless shopping links and encourage users to click through and make purchases directly within the Douyin app, providing a convenient and frictionless shopping experience.
  4. User-Generated Content and Challenges:

    • Encourage user-generated content by creating challenges or campaigns related to your collagen products. For example, you could initiate a hashtag challenge where users share their skincare routines featuring your products.
    • Feature the best user-generated content on your brand’s official Douyin account to build a sense of community and authenticity around your collagen brand.
  5. Localized and Targeted Campaigns:

    • Tailor your campaigns to align with local preferences and trends in China. Understand the cultural nuances and preferences of your target audience on Douyin to create content that resonates.
    • Utilize Douyin’s targeting capabilities to reach specific demographics, ensuring your collagen products are promoted to the right audience

Kino Biotech realised the potential of China’s E-commerce marketplace

Soon the management realised China’s marketplace is a whole new ball game. With the presence of incredible opportunities in e-commerce and mobile commerce in China, the firm saw great opportunity to re-enter the market in a whole new way.

By entering China’s E-commerce market the company not only rapidly gained popularity but also gained market insights on cross-border trade. The company experienced that e-commerce was an important platform for consumer brands entering in China, and it is also the most convenient and fast-tracked route to enter Chinese market.

Collagen Products in China

What E-Commerce advantages did Kino Biotech avail by being on China’s E-commerce marketplace?

Kino Biotech is market leader of Collagen Products in China on Chinese E-commerce platform by enjoying its presence on Alibaba’s TMALL, Douyin and WeChat store.

The E-commerce channels allowed the company to increase their product registrations. The company gained access to the data of 5000 consumers that had been gathered in two months.

With the help of WeChat’s all in-one-app technology, the company can send targeted messages and reach out to specific consumers and increase its database and clientele.

Market Overview of Bio-nutraceutical and Cosmeceutical Collagen Products in China

China accounts for the largest market for collagen in terms of volume and revenue in Asia. China’s rapid urbanisation and strong economic growth has led to changing lifestyles and increasing disposable income, as a result of which there is a shift in consumer expenditure on lifestyle products such as skin-care, packaged foods, sports nutrition and others.

Collagen Products in China

Strongest Target Group for Collagen Products in China are Chinese womenCollagen Products in China

Typically, women in Beijing and Shanghai spends one hour per day on average on skincare products alone and consumed many dieting products. According to the manager of a top Beijing beauty spa we met, women are willing to spend a month’s salary for skin treatments. For Chinese women “looking good” did not just mean wearing nice clothes or having a fashionable haircut, it meant having a very specific skin color, texture, hair condition, and so on.

How to sell Collagen Products in China on E-commerce?

China E-commerce platforms can be reached by almost everybody in China. They are also considered as most convenient method of shopping. As quality and features of product can be discussed among shoppers, prices can be compared on various platforms, each city in China has access to products, and cheap delivery facilities. Although opportunities are astounding but there are constraints due to cultural barriers, language difference and strict e-commerce platforms policies.

However, there are two vital approaches to enter China’s E-commerce and be successful. Branding and presence of International brands on well-known E-commerce platforms.

Branding for Collagen Products in China is Crucial to Enter Chinese market

In order to have boastful return on sales in China, the company need to be known, trusted and have a considerable reputation on Chinese E-marketplace. The marketing campaign must address the need of customers. It is highly important for International companies to understand the local culture and demands before it translates its offerings. Therefore, when approaching China’s E-commerce, it is advisable to partner with local digital agency as it equipped with right set of skills to find a “sweet spot” between the International brand value and preference of Chinese consumers.

Presence of Collagen Products in China on Chinese E-commerce Platforms guarantees ROI

Little Red Book (Xiaohongshu) is indeed a popular social commerce platform in China, but when it comes to communicating around a collagen brand or product, there are several aspects to consider. Here are five key considerations:

  1. Visual Content and Reviews:
    • Little Red Book is heavily focused on visual content and user-generated reviews. Utilize high-quality images and visuals showcasing the collagen product’s benefits and results.
    • Encourage satisfied customers to share their experiences and reviews on Little Red Book to build credibility and trust among potential buyers.
  2. Influencer Collaboration:
    • Leverage influencers and key opinion leaders (KOLs) on Little Red Book who have a strong presence in the beauty, skincare, or wellness niche.
    • Collaborate with influencers to create engaging content, such as tutorials, reviews, and lifestyle posts featuring your collagen product.
  3. Educational Content:
    • Provide informative and educational content about collagen, its benefits, and how it contributes to skincare or overall wellness.
    • Little Red Book allows for longer-form content, so consider creating posts that educate users about the science behind collagen and its positive effects.
  4. Engagement and Community Building:
    • Actively engage with users on Little Red Book by responding to comments and questions. Building a community around your collagen brand fosters a sense of connection and loyalty.
    • Host Q&A sessions, polls, or challenges to encourage user participation and create a dynamic and interactive presence.
  5. Integrated E-Commerce:
    • Little Red Book integrates e-commerce seamlessly. Utilize the platform’s shopping features to facilitate easy purchasing of your collagen products directly from your Little Red Book account.
    • Highlight promotions, exclusive offers, or limited-time discounts to incentivize users to make purchases through the platform.

Sell Collagen products in China on TMALL or TMALL Global

Collagen products in China on TMALLTMALL holds the biggest market share in e-commerce market of China at 57%. It mainly focuses on premium brands. This characteristic makes TMALL most expensive e-commerce marketplace in China. It provides an opportunity to International brands to open exclusive online stores and directly sell products to Chinese consumers without being physically present in China.

TMALL has invitation-only policy where only qualified international brands can either be invited to join or can apply through a local digital marketing agency. For more information on how to sell International products through TMALL, please contact digital marketing agency.

Sell Collagen Products in China on

Sell Collagen Products in China on JD.comJD is China’s largest online direct sales company. It relatively has less market share than International companies can open individual online stores on JD’s cross-border service enables suppliers to sell directly to Chinese consumers without a local is less expensive than . has a zero tolerance policy for counterfeit products.

Sell Collagen Products in China on Haitao Web Interface?

There are several cross- border websites that cater international brands. Chinese consumers prefer buying imported products from Haitao websites. To learn about which Haitao is suitable for you brand please contact local marketing agency catering International brands.

Sell Collagen Products in China 

Taobao is owned by Alibaba Group. It offers largest C2C e-commerce marketplace in China. Taobao allows registered or non-registered businesses to sell directly to consumers. Establishing a store on Taobao is virtually free but the online marketplace is ruled by small sole sellers who compete fiercely on price and honesty and authenticity is an unwritten rule of their trade ethics. Sellers with low budget and low quality products opt for this platform.

Sell Collagen Products in China on WeChat app: complicated 

WeChat is engrained in lifestyles of Chinese consumers. It is all-in-one-app which integrates social e-commerce seamlessly. Wechat store gives numerous possibilities to International brands to reach Chinese consumers effectively. Possibilities ranges from Branding to campaigning and easy payment methods.

Sell Collagen Products in China on WeChat Store

Sell Collagen Products in China on WechatWeChat Service Account is considered the most suitable for business and organisation that aspires to access advanced WeChat Official Account. Service accounts allow more APIs (Minisite) and companies are can open their own store. The online store can be used to manage products, take orders, display products, and manage customer complaints. For more information on how to manage Wechat store, international companies are advised to partner with expert Digital Marketing Agency, willing to apply for an Official WeChat Account on behalf of the international company.

Collagen Products in China: ROI = E-COMMERCE

Are you interested in selling Collagen products in China’s E-commerce market, and learn how you can target Chinese consumers digitally? You are welcome to call us for a friendly discussion and learn about your brand’s prospects in Chinese E-commerce market. Our Digital Marketing agency provides, international brands with tools that are optimal to unlock this enormous market to earn their full potential. If you are interested in exploring Chinese Digital E-Commerce platforms, reach out to us for a customised advice.

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