CROISIEUROPE
By Gentlemen Marketing Agency
Case Study – CroisiEurope
Industry context
Tourism is a flourishing industry in Asia, especially in China. With nearly 60 million outbound Chinese tourists in China in 2016, the Chinese market represents one of the largest in the world. Chinese people travelling is a growing trend, thanks to their better living standards nowadays. Cruise travels are more and more appealing for Chinese travelers.
Company
CroisiEurope has pioneered river cruising on the most beautiful waterways in Europe, they are Europe’s largest and most experienced river cruise line. They are now targeting Chinese travelers.
> Goal: Increase their visibility among Chinese consumers
Website Building
We re-built their website, in both English and Chinese versions, optimized for a better visibility on the net.
Market Survey (B2B & B2C)
We made a market survey B2B and B2C, both in French and in English, to help them understand the Chinese cruise market and elaborate an efficient strategy to enter it.
Wechat minisite
We built for them a mini-site HTML5 on Wechat which presents their company and their cruises.
Results
Leads
Other Case Study
Address
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ecommerce@marketingtochina.com