By Gentlemen Marketing Agency

Case Study – CroisiEurope

Industry context

Tourism is a flourishing industry in Asia, especially in China. With nearly 60 million outbound Chinese tourists in China in 2016, the Chinese market represents one of the largest in the world. Chinese people travelling is a growing trend, thanks to their better living standards nowadays. Cruise travels are more and more appealing for Chinese travelers.


CroisiEurope has pioneered river cruising on the most beautiful waterways in Europe, they are Europe’s largest and most experienced river cruise line. They are now targeting Chinese travelers.

> Goal: Increase their visibility among Chinese consumers

Website Building

We re-built their website, in both English and Chinese versions, optimized for a better visibility on the net.

Market Survey (B2B & B2C)

We made a market survey B2B and B2C, both in French and in English, to help them understand the Chinese cruise market and elaborate an efficient strategy to enter it.

Wechat minisite

We built for them a mini-site HTML5 on Wechat which presents their company and their cruises.



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