Skip to content
E-Commerce Agency in China

Category: Digital Marketing in China

Digital Marketing in China

Alimama Merges Tmall’s Ad Tools Into One AI System: What Changes for Your Budget

Alibaba’s advertising arm, Alimama, released its new “Wanxiangtai Boundless Edition” system on August 8, according to PingWest’s coverage of the launch. The tool merges Taobao’s full range of channel resources, consolidates accounts and ad budgets that used to sit in separate dashboards, and adds large-model AI to audience targeting, product selection, and content generation. Merchants […]

Read more →
Digital Marketing in China

Understanding the Phenomenon: An Introduction to China’s Fan Economy

China’s fan economy, an emerging and untapped market, is a treasure trove of potential that industry experts are beginning to recognize. Driven by the passionate support of dedicated fans who channel their admiration into economic powerhouses. This unique phenomenon leverages social media and digital marketing channels to transform ordinary celebrities into highly profitable idols. The […]

Read more →
China Business

How Public Relations in China Work Compared To The West?

A foreign brand that treats public relations in China as a translated version of its Western playbook will struggle. The mechanics look similar on paper: press releases, media lists, spokespeople, embargoes. The system behind them is not similar at all. Media ownership, the speed of online outrage, and the weight of nationalist sentiment change what […]

Read more →
Digital Marketing in China

Key Trends in Baidu SEO, SEM, and Social Media Marketing in China

Baidu SEO used to be a fairly stable game. Get an ICP-licensed site hosted on the mainland, build out keyword-dense pages, buy a bit of Baidu SEM to cover the gaps, and wait for rankings to climb. That playbook still has a pulse, but the rules underneath it have moved more in the past eighteen […]

Read more →
Digital Marketing in China

Budget Allocation in China , and Digital Strategy

Every brand that lands in China with a Western media plan makes the same mistake. It ports over a budget split built for Google and Meta: heavy paid acquisition, light on everything else. In China that plan burns cash fast and produces almost nothing durable. China’s platforms do not reward a Western split. Tmall, JD […]

Read more →
China Business

How Can A Brand Generate Trust Among Chinese Consumers?

Ask any brand that has tried to sell into China and failed, and the reason is rarely price or product quality. It is trust. Chinese consumers do not extend the benefit of the doubt to a new name the way shoppers in many Western markets do. They have been burned before, by melamine in infant […]

Read more →
Digital Marketing in China

How Do Chinese Consumers Perceive Your Brand? – Update 2026

China is among the largest countries in terms of size but also in terms of e-commerce sales! The country has far exceeded Europe or America by recording impressive figures: In 2016, for example, the turnover of online shopping has reached an amount of 20 trillion yuan (2896 billion dollars). It is estimated that by 2020, […]

Read more →
China Business

How to Export Your Canadian Products to China

From Maple Leaf to Middle Kingdom: How to Export Your Canadian Brands to China in 2025 – And Sell ‘Em Like Poutine on Steroids 😉 By Philip Chen E-Commerce China Agency – November 2025 Eh, Canadian exporters? I like Canadian, they are pragmatic and understand business pretty well… China’s not just a market; (Yes… same […]

Read more →
China Business

ROI, Metrics in the China Marketing Equation

ROI, Metrics, and the China Marketing Puzzle in 2025 by Olivier VEROT, founder of E-Commerce China Agency, expert in digital marketing since 2009. For every global brand in China, one question keeps coming back: 👉 “How do we really measure marketing effectiveness?” Yes, China offers huge opportunities — from Douyin virality to Xiaohongshu influence.But it […]

Read more →
branding in china Digital Marketing in China

Branding in China: How to Increase Your Brand Visibility?

Chinese consumers love to shop and are always on the lookout for a good buy. They’ll go with well-known brands like those from Nike or Coca-Cola rather than something niche, even if it’s less expensive (and sometimes also because these bigger names mean they’re guaranteed quality). 10 Action to Boost Brand Visibility in China 1. Ride […]

Read more →
Little Red Book App China e-commerce

Little Red Book App Guide for Foreign Brands

Top 8 Xiaohongshu (Little Red Book) Marketing Strategies for 2025(from Chinese E-Commerce China Agency campaign for global marketers) **1. AI-Generated Personalized Content Campaigns Strategy: Use AI tools (e.g., Xiaohongshu’s built-in AI assistant) to create hyper-personalized posts, product recommendations, and UGC-style reviews tailored to user preferences. Actionable Tip: Deploy AI to analyze trending keywords, hashtags, and user pain points, […]

Read more →