Douyin Marketing Agency in China
We are a Douyin (Tiktok) Agency – Douyin account and Advertising in China. We are based in China and help Brands to Open an account and Create engaging content.
Open an account
Promote Products and services on the app via short videos
Attract KOL(Key Opinion Leaders) or Influencers
Douyin is a hip short video app for making and sharing videos with special effects and popular music clips, developed by Chinese tech firm Beijing Bytedance. Till mid 2018, it had reached 500 million global monthly active users, most of whom are young people age from 15 to 22-year-old. In China, 85% of its users are under 24-year-old and over 60% are female.
When you click open the app, you will instantly see a feed of endless videos organized and pushed by algorithm instead of a feed of your friends like most other social apps do. The app is showing what you want to watch based on the time you spent, engagement level of each video.
Marketing to China it's also an Agency
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Launched as a short video platform Douyin is becoming a new e-commerce platform brands use as a channel to make brand visible in China. Douyin has recently been offering social commerce app. Chinese users with a minimum of ten videos are allowed to start selling on the app, linking products from China’s most popular e-commerce websites such as JD.com, Tmall, and Taobao to their Douyin store. Watching a short video on the KOL profile Chinese users can go to the store directly if they like products used by KOL.
As the app gained popularity more KOLs started using the app which further attracted more users in the form of their followers. Douyin has special events for KOLs and also give them monthly incentives in form of gifts etc. The user volume and demographic composition is certainly alluring to digital marketers. Nowadays, the Generation Z wants to have applications that provide entertainment but do not waste their time as well. So, they like multitask and shorter videos. Thus apps like Douyin became their preferred app. Douyin’s user base has around 33% of Generation Z users.
How to do marketing campaigns on Douyin(Tik Tok)?
Douyin app provides a special platform for the brands and companies to promote their products and services on the app via short videos. These brands often collaborate with KOLs and take advantage of their reach. In return, KOLs are paid in terms of goods and money. Hence, Douyin is a much cheaper option. The live streaming video feature is gaining popularity among the KOLs especially for promoting brands. They combine their entertainment streak and subtlety promotes the brand while interacting with the followers.
Douyin connects Users to brands in the following ways:
- Hashtag Challenge: This type of hashtag challenge is a major feature on Douyin and also an effective way for brands to engage young target consumers.
- Douyin Style Commercial: Douyin is also inspiring a new style of video commercials with its cooperation with brands.
- Customers Ads for Douyin: Douyin initiated a commercial competition for advertisers to create brand ads in Douyin’s format
- Link to E-commerce: Douyin is also trying to complete the loop from awareness to conversion. It recently announced an e-commerce deal with Taobao.
WE CAN HELP YOU
- We Open Account for brands.
- We Create engaging content for brands.
- We contact famous KOLs for brands in China and Hongkong.
- We can advertise brands on Chinese search engines for optimization.
- We promote and manage marketing campaigns for brands.
Douyin (Tiktok ) Agency – Open ccount and Promotion in China
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Room 603, Fei51, No.538 Hutaizhi Street, Shanghai, China
(+86)- 21-623 105 20