TMALL INVESTS BIG IN FASHION

TMALL INVESTS BIG IN FASHION

Originally known as the gateway to China for Western brands due to its successful engagement of so many Chinese consumers, Tmall has over the years become one of the most effective incubators of domestic Chinese design talent. Tmall is becoming a luxury fashion’s...
Kaola : the new cross-border market place in China

Kaola : the new cross-border market place in China

According to market share, Kaola is the largest player in China’s cross-border e-commerce market (21,4% of the total market share). Kaola is under NetEase company. Originally specialized in email and gaming, NetEase took into account the important growth of e-commerce...
How to become successful in China ?

How to become successful in China ?

According to the national bureau of statistics in China in 2016 sales online reached 701 billion in 2016. China is the biggest e-commerce market in the world. Indeed, the online eco-system appears as the top one in the world. This phenomenon stems from the fact that...