Two months only after the release of its Video conference app Feishu Meeting, Bytance is introducing a light version of it taking the form of a work messenger app.
Let’s take a closer looks at work-related apps in China
- Apps developped just for working environnement?
- What is feishu?
- Work App: a competitive Market in China
Apps developped just for work?
The owner of TikTok is doubling business services as remote work applications gain ground worldwide due to the Covid-19 pandemic.
The company has started developing a whole range of business collaboration applications, starting with Feishu, known as Lark in foreign markets, as it expands its workplace offerings, messages snapshots, and cloud storage to video conferencing.
The Beijing-based company plans to launch a Google G Suite clone soon to focus on file management and cloud document editing.
Alibaba and Tencent, two Chinese technology companies, are now leading the workplace applications market with DingTalk and WeChat Work.
What is Feishu?
Feishu Jisuban, or Feishu Lite, is a stripped-down version of the original app, offering a streamlined user experience by focusing on key functionality.
The new app builds on the functionality of the original Feishu app, including messaging, calendaring, file sharing, and video conferencing.
Administrative functions, such as recruitment, procurement, and reimbursement requests, are missing from the light version.
Users cannot log in to Feishu and Feishu Lite at the same time.
Work App: a competitive Market in China
Feishu was developed as an internal tool before Bytedance started to market the platform as a business in 2019.
The international version was launched in April 2019 under the name of Lark.
Market leaders Alibaba and Tencent have also rolled out a more comprehensive range of workplace apps in recent months.
Tencent has launched an international version of Tencent Meeting, a Zoom rival that the company introduced in December 2019.
Tencent’s WeChat has started blocking links to Feishu in the app.
Users must manually copy and paste Feishu links into browsers to access them.
To conclude on working app in China
The app market at work is booming.
The key is to know which application is best for each business.