Time for Healthy Food Brands in China

Time for Healthy Food Brands in China

The passion for Healthy Foods Wu Shangye, Deputy Executive General Manager of Guangzhou Qingyechang Trading Co had worked in the local semiconductor industry. The pressure of work had caused his health troubles. Through taking Taiwan Hirami lemon products for a while,...
Coffee and tea franchises are increasing in China

Coffee and tea franchises are increasing in China

Over the last 15 years, western and local franchise brands have developed a lot in China. According to the China Chain Store and Franchise Association (CCFA), the investors are most optimistic about coffee and beverage brand franchise business considering them as a...
Key success factors for High-end chocolate  in China

Key success factors for High-end chocolate in China

In 2016, chocolate represented a market of 184 billion yuan in China. The forecasts for 2020 announced an increase up to 400 billion yuan, with 15% to 20% sales which will be carried out online. While the average in the world is about 3kg per year and per person,...
Coffee or Tea ? A growing trend in China

Coffee or Tea ? A growing trend in China

China’s coffee market is in strong growth these years, with an annual growth rate of about 15%, far from the growth rate of 2% in the global market. This dynamism will also be kept for the next five years. The main consumers are the population aged around 35 years old...