China has a huge market for gadgets. Whether you are a geek or just looking for cool gifts, you will find a broad array of electronic gadgets and cool gizmo gadgets here. For China, the growing gadgets demand will drive global marketers to seek opportunities in China.
Gadgets and Small Technology Products Are Booming In China
The gadgets in our main Electronic Gadgets category include solar appliances like solar phones and laptop chargers. You will also find LED watches with cool light effects or amusing cryptic ways of displaying the time. There are laser gadgets such as handheld laser pointers and rangefinders. And also loads of other small and interesting cheap electronics and cool inventions.
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There are also several popular gadgets and popular technology products in China, like virtual cinema video glasses, solar chargers, digital Dictaphones, 3D printers both big and small, camera drones that fit in the palm of your hand, musical gadgets, and much more.
Chinese people love gizmo gadgets and Chinese parents tend to buy them for their children, especially for education. One such example is the flying toys which are one of the hottest gadgets in 2017. These come in all sizes from a palm-size mini drone that fits in your hand to bigger quad-copters carrying 4K cameras, such as the DJI Phantom. These are able to capture stunning aerial photography. Many of these can be synced to your smartphone or iPad and offer immense VFP photography. These gadgets are popular due to their favorable price and providing hours of entertainment and make an ideal gift for boys.
Shenzhen Huaqiangbei Market Is the Most Amazing Gadget Market in the World
There is a massive collection of vendors in the Huaqiangbei market who are selling everything from imitation iPhones to circuit boards and soldering irons. In this market, you will find out the process of how the next gadgets get made.
The nature of the marketplace was changing. It was still a place where merchants, inventors, and entrepreneurs came to shop for components when they wanted to build something new. But increasingly the market was also the source of its own creations, spinning up new takes on hoverboards, drones, and selfie sticks with unique modifications that might just prove to be the next big seller around the globe.
China’s Gadget Market Faces Copyright Crisis
In some cases, factories will make products that physically resemble ones made by prominent brands. Quality may vary—an Android phone with rounded edges and a stamped-on Apple logo will never come close to replicating the feel of an iPhone. But a counterfeit Gucci bag might easily pass for the real thing.
However more and more companies are willing to resort to legal solutions against these copycats.
3 Amazing Chinese Gadgets
China is regarded as a lack of innovation, but in recent years, some Chinese companies and inventors have devoted themselves to new gadget technology.
Qihoo 360 Kids Guard 2
According to the Chinese company Qihoo, more than 500,000 Chinese families already use the Kids Guard, a watch that allows parents to track their kids on their mobile phones.
Version two of the watch, a cute colorful silicone band designed not to irritate young skin, sold out instantly. As well as the GPS tracker, it also boasts an alert for when a child moves out of a pre-set range, and the ability to listen in for ten seconds to a microphone on the watch to hear where your child might have got to.
Now in 2020, Qihoo has launched 360 Kids Guard 9X which is waterproof under 20 meters and equipped with 4G and mobile payment.
Chinese Unique Beautifying Function
Beauty camera is extremely popular in China, Chinese young girls can not take a photo if they can’t use the beautifying function. Many phone manufacturers provide mobile phones with a built-in beauty camera.
Chinese mobile phone maker Meitu (Beautiful Image) is selling a £220 to £299 Android smartphone for vain selfies. Armed with a twin flash and a 13-megapixel camera, the phone automatically processes pictures to remove freckles, soften lighting, improve skin color, and add shine to the eyes.
The Briefcase Unicycle
Stabilized with a gyroscope, commuters can carry their unicycle on the train or metro, then simply fold down the footrests on either side, step on, and whizz the rest of the way to work. The top speed is around 12mph and cheap models cost around £180.
How to Sell Your Gadgets in China
Establish Your Own Chinese Website
It is a good way to establish your own website for your gadget business, but if you want your business to be successful in China, a Chinese website needs to establish.
Your website has to be strong and structured. Chinese consumers are no longer trustful due to all the counterfeits, copies, and tricks. They will be really reassured if you have an Official Website, trustworthy and professional.
To start, your website needs to be hosted in China mainland with a “.cn” name which shows that the Chinese government authorizes your website. Foreign websites are not adapted to Chinese norms, are often censored, and are very slow to open. However, Baidu doesn’t consider foreign websites because they don’t use mandarin keywords.
It’s mandatory to provide a website in mandarin to touch your target. If it’s only in English, they will not feel concerned. Furthermore, don’t forget that Chinese normed are different. If western countries like clean aesthetics, Chinese consumers preferred a page with a lot of information in small characters and many images and animations.
Selling on E-commerce Platforms
According to Statista, as of June 2020, about 749.39 million people in China had purchased goods online. You definitely should use this huge consumer basis for your business in China. Foreign brands are already loved by consumers, so it’s your competitive advantage.
Start a store in cross-border e-commerce platforms. Tmall, Taobao, and JD are the giants of e-commerce. They are the bigger platforms and also the bests in terms of quality and safety. Two important points in China.
Because these e-commerce platforms are very popular in China, it’s not easy to sell on that platform. Most of them only accept brands that have already a significant presence and realized high sales in China. That’s why most of the spirits brands failed to sell on the giants’ platforms, Tmall, Taobao, or JD.
If you are a mature marketer with an amount of capital, you can try to sell on Tmall and JD because the 2 platforms want to keep a high ranking and only offer to their consumer’s famous brands and quality products. That’s why they are so selective.
If you do have not enough funds yet, the Wechat store also provides good e-shops. It’s a bit more accessible for beginners in the natural cleaning products market.
Pinduoduo the new challengers
If WeChat can be an option for small budgets, Pinduoduo is also a great option. The eCommerce app business model is based on bulk buying (Groupon type) and affiliation eCommerce (they have a deal with WeChat Tencent to encourage shares with instant reward).
The app has huge coverage in China and is currently the second biggest eCommerce app in the country.
Entering fees and requirements are a lot more accessible than those of Tmall or JD for instance and the app offers many marketing tools to its sellers.
Want to learn more? Contact-us, we can help you join the app as a seller in less than a month.
Use Chinese Social Media to Boost Your Sales
In China, if you want to leverage your e-reputation of your gadgets, the most popular way is to use social media, such as WeChat and Weibo.
Use Wechat to Promote your Electronic Gadget in China
WeChat, developed by Tencent has more than 1.2 billion active users every day. The social media platform is more than only a social media app. Tencent developed a lot of other services to adapt its contents to users’ needs. It’s also very convenient for brands to communicate with their target.
The platform is known for its communication services in which users can send messages, share images and videos, voice call and video call other users on a closed network. Having an account on WeChat enables you to promote your brand via mobile or tablet.
Weibo is an excellent platform for electronic gadgets Brands
Weibo is the second-most mass-used social networking site in China, with around 82% penetration rate across the country and more than 550 million users as of July 2020. Chinese people can speak about every subject and they love it on Weibo and all contents are open to everyone.
The social microblogging network has also attracted more than 130,000 companies. It’s very important for spirits brands to create their own Weibo Official Account, and get their account verified.
If your account is signed as verified, you will have more followers because it’s legitimacy proof for Chinese users who know that the Weibo process to have a verified account is complicated and long but ensure the legitimacy of a brand. More than 56% of Weibo users follow at least one brand on Weibo. In addition, on Weibo, you don’t need to be connected first to follow a brand.
Influencers Can Promote Your Brand Image in China
To gain visibility and e-reputation, it is crucial to encourage positive word-of-mouth. KOL can help you.
The Key Opinion Leaders (KOL) are social media users who succeeded to make a lot of traffic on their accounts and became famous. Chinese consumers idolize KOLs, trust them more than brands. Some KOLs have millions of fans. They are really good to influence the mass population.
Through them, you are able to reach your target group. In other words, intermediaries can be a great asset in selling your imported spirits to Chinese consumers.
Kols are great to sell in China but be aware of scams
However, KOLs are not an easy tool to control, it’s definitely one of the most useful ones out there but they are humans with their own thinking power. They can improve the reputation of a brand but also destroy it.
Chinese consumers are influenced when their idol recommends or favors your spirits brand. By doing this your target audience will convince very fast and will eventually buy your products.
By engaging with KOL, your website and your brand will become more appealing through the buzz effect from their followers. The aim is to create a positive influence on the brand.
Gentlemen Marketing Agency is specialized in digital marketing in the Chinese market. Do not hesitate to contact us if you want to discuss any projects in China.