The demand for mosquito repellent grew significantly with the sudden spread of the Zika virus in more than 40 countries. According to the World Health Organization, Malaria is ongoing in approximately 91 countries worldwide. Making it that 40% of the world population at risk. Still, as per the WHO, nearly 2 million deaths each year occur from an infection due to mosquitoes. Subsequently, the market for mosquito repellent is highly driven by a rise in the number of cases of diseases caused by mosquitoes.
WHY DO CHINESE CONSUMERS BUY MOSQUITO REPELLENTS?
The impact of mosquito-borne diseases is expected to increase in the coming years, owing to an increase in the mosquito population.
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Over the years, there has been a considerable increase in awareness of mosquito-borne diseases, which boosts the demand for mosquito repellent products.
There is a considerable increase in awareness of mosquito-borne diseases, which results in a boost in the demand for mosquito repellents. Besides, a rise in global temperature provides favorable conditions for the breeding of mosquitoes, thus, leads to an increase in penetration of mosquito repellents in the global market.
Chinese is a huge country with various climates including sub-tropical climates that are favorable for mosquito spreads. In major cities such as Guangzhou & Shenzhen (You won’t be safe from a mosquito in Shanghai/Beijing either…) for instance, summer is incredibly humid, and mosquitoes are a major annoyance to peoples. In summer, the streets feel with the smell of this natural mosquito repellant oil (and considering the huge mosquitos bites on peoples lambs, there are reasons to doubts its efficacity ;))
What are the trends for mosquito repellent products in China?
Besides, the development of natural herb-based mosquito repellents has reduced various side effects on human health such as skin rashes, breathing problems, and other health hazards. Nowadays, consumers in the more developed parts of the world have started using neem-based sprays, creams, oils, citronella oil, birch tree bark, and other plant-based ingredients. The change in the consumer’s preferences in favor of herb-based mosquito repellents is expected to enhance the growth of the mosquito repellent market during the forecast period. However, the presence of toxic chemicals, such as DEET, in various mosquito repellent products causes ill effects on health, which are likely to restrain the growth of the mosquito repellent market. Based on type, the spray segment led the mosquito repellent market value in 2019. Currently, the market is trending with herbal sprays, which are skin-friendly and last longer than chemical-based sprays and also help in reducing the chance of allergic reaction
- Cream & Oil
- KEY ONLINE MARKET STRATEGIES
The market players have consistently engaged themselves in implementing effective marketing strategies aimed toward promoting sales of various mosquito repellents. Companies have regularly been involved in spreading awareness among the people through various awareness campaigns and free sample distribution. This has resulted in an increased sale of various products across the world to prevent mosquito bites. The impact of these innovative marketing strategies would continue to propel the demand for mosquito repellents in the future.
The global mosquito repellent market is divided based on product type distribution channels. Based on product type, the market is categorized into coil, spray, cream, oil, vaporizer, mat, and other products. Based on distribution channels, the mosquito repellent market is split into hypermarkets, supermarkets, specialty stores, independent stores, online, and others. The online sales channel segment is expected to grow at the highest CAGR of 7.8% between 2020 and 2027.
The key players operating in the mosquito repellent industry are S. C. Johnson & Son, Inc., Spectrum Brands Holdings, Inc., Sawyer Products, Inc., Coghlan’s Ltd., Dabur International Ltd, Godrej Consumer Products Limited, Himalaya Herbals, Johnson & Johnson Services, Inc., Jyothy Laboratories Ltd., and Reckitt Benckiser Group plc.
By Distribution Channel
- Independent Stores
Sell your Mosquito repellant on Chinese eCommerce platforms
Selling through eCommerce platforms used to be challenging for smaller; less known foreign brands, however with the “maintreamization” of cross-border eCommerce and an always growing demand for foreign products, platforms are making it easier for anyone to try out the market.
Not only it is becoming easier for a foreign brand to enter those platforms but the China e-commerce market is diversified, from the ultra giant selling trusted/ mainstream brands (Tmall/JD) to the ultra-specific life style/beauty app (Little Red Book) or the best deals app (Taobao/ Pinduoduo). This versatility means that there are opportunities for everyone that wants to try out the market. You are not eligible for Tmall? why not register on Taobao? Your products are inexpensive? start selling on Pinduoduo. Do you want to reach out to mom? Little Red Book. and so on.
Find out more on best Chinese eCommerce platforms here.
How to get Chinese Consumers to trust & buy your mosquito repellent products?
Chinese consumers tend to put their trust more into social media channels, than in brands. Also, people get a stronger connection with the brand through social media and at the same time brands can reach Chinese consumers and interact with them by:
- Showing them how to use the products, you are selling.
- Explaining to them what type of constituents of the products.
- The benefits of buying your products.
WeChat: the Social Media you can’t avoid in China
Originally a messaging application, but as the years went by, it evolved in order to introduce several innovative and advanced features that have made it more than a simple online platform.
For example, it allows users to:
- Chat with people and friends
- Stay informed about news in any area
- Use WeChat Wallet to shop online through mini programs which cover functions like e-commerce
- Pay via mobile thanks to Wechat pay
- Help companies to interact with followers and keep them updated on brand news
- Offer companies Wechat advertising functions
RED: Great Social-eCommerce Apps for “High-end” mosquito repellant Brands in China
Little Red Book, also known, as Xiaohongshu in Mandarin, is the perfect balance between a social network and cross-border e-commerce. In addition to creating networks of contacts and publishing content, it is in fact possible to directly purchase the products shown on the screen through the practical “link-to-buy”.
Like Wechat, it offers several opportunities for brands, in particular, they can collaborate with KOLs increasing the credibility and desirability of companies.
Learn more about your options in China
Let’s schedule a call to define the course of action you can take to succeed on the Chinese market (Bonus: We have experience in the mosquito repellent arena)