Matt Sun, Tmall Specialist at EAC Ecommerce China Agency. 10 years managing F&B brands on China’s e-commerce platforms. Direct experience with Nescafé, Yili, and Swisse on Tmall store management, product strategy, and campaign execution for the Chinese market.
Selling a food or beverage brand on Tmall or Douyin? Get a free audit from our team.
Connect with Matt Sun: ecommercechinaagency.com/author/matt-sun/
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Matt Sun
Matt Sun is Account director at ECA , tmall expert Follow me on Twitter
Sectors
Harry Huang, E-Commerce Performance Manager at EAC Ecommerce China Agency. Harry’s job is simple: make your China store profitable, fast. He runs platform accounts on Tmall, JD, and Douyin with one metric in mind — revenue per RMB spent. No wasted cycles, no bloated retainers. His approach is diagnostic. He identifies the exact conversion blockers […]
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Sectors
Matt Sun, Tmall Specialist at EAC Ecommerce China Agency. 10 years managing F&B brands on China’s e-commerce platforms. Direct experience with Nescafé, Yili, and Swisse on Tmall store management, product strategy, and campaign execution for the Chinese market. Selling a food or beverage brand on Tmall or Douyin? Get a free audit from our team. […]
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Alcohol, Wines & Spirits
China’s spirits market is entering a “new phase” of rapid expansion, driven by rising disposable income, growing interest in Western lifestyle products, and an unprecedented surge in online alcohol sales. Young Chinese consumers, especially Gen Z and urban professionals, are seeking premium, authentic, and visually distinctive alcoholic products aking China one of the world’s most […]
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