Alibaba Group Executive Chairman Jack Ma and Canada prime minister Justin Trudeau launched a first and new Canadian pavilion on Tmall. This e-commerce crossborder channel will enable Chinese consumers to purchase 100 products and 30 leading brands such as Lululemon (yoga wears maker), Clearwater Seafoods, Roots, Webber Naturals (health supplements), Sunrype and more.

Those products unavailable from those countries via e-commerce, will be now accessible to Chinese consumers through the Chinese e-commerce.

100 products & 30 brands

The new pavilion will feature about 100 products from 30 brands, including apparel retailer Roots, health supplements supplier Webber Naturals and fruit seller Sunrype. The pavilion will also showcase 2 other traditional and well known Canadian products …maple syrup and ice wine.


This pavilion is a new addition to the 18 already existing pavilions (Japan, New Zealand, Spain, U.s, etc..).

PR operation

In order to facilitate and accelerate, through e-commerce, the exchange of products and services between the 2 countries, Alibaba  and the Canadian Trade Commissioner Service in China (TCS) will form a strategic partnership.

Further more Alibaba Group President Mike Evans and Canadian Minister for International Trade Chrystia Freeland, agreed and have committed to explore ways to connect Canadian businesses, especially small and medium-sized enterprises, with the Chinese market through Alibaba’s online marketplaces.

Partnership between Canadian government and Alibaba

This new pavilion is the first brick in the construction of this new partnership between Canada and China.


September 3rd, 2016, Jack Ma and Canadian Prime Minister Justin Trudeau showing Canadian lobsters at Alibaba headquarters.


In parallel, Alitrip, the online Alibaba travel site, announced  a partnership with Air Canada. In their a memorandum of understanding (MOU), Air Canada (Canadian largest air carrier) accepted to launch a Tmall flagship store on the site targeting Chinese tourists. By leveraging Alitrip’s user base and resources, Air Canada will tap into the promising Canada Chinese travel market.

“Today is a very good day for Canadian businesses. They now have a permanent e-home on the world’s biggest online shopping site—Alibaba—and with it, the ability to reach over 400 million Chinese consumers,” Trudeau said of the Canadian Pavilion in the release. “There is significant potential for further business development with Alibaba, which would encourage Chinese tourism to Canada, create jobs at home and strengthen our middle-class.”

Alibaba focus on growing its business beyond China and the partnership with Canada is a good example of this overseas expanding strategy which lead the group to launch offices in Amsterdam, Milan, Munich and Paris.

Besides this, Alibaba has invested $1 billion in the Southeast Asian e-commerce company Lazada Group in April and made a significant investments in India in the online payments provider Paytm and e-commerce player Snapdeal.

During the G20 summit in Hangzhou on September 4-5, several officials such as Trudeau, the Italian Prime Minister Matteo Renzi and the Australia prime Minister Malcolm Turnbull visited Alibaba headsquarter

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