Liverpool FC – You’ll Never Walk Alone

Liverpool FC has just announced sales partnership with, one of the e-commerce leaders in China.

Liverpool Football Club launched an online store in China on Tuesday in partnership with, the country’s number two e-commerce society.

The tie-up will allow Liverpool, which finished eighth in the Premier League table and was in the final of the Europa League, to use the company’s online sales platform, JD Worldwide, to sell its merchandise across China. This is a big piece of news for Jürgen Klopp and his team, because it will increase a lot the visibility of their team in Asia, especially in China, which has over 1.3 billion people. In this particular case, we can easily say that L F C will never (ever) walk alone 😉

Liverpool’s store is available here, if any of you guys living in China want to by the brand new shirts of the 2016-17 upcoming season. You will have the same shirt as Coutinho, Sakho and other Benteke !

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Liverpool has nearly 1.8 million followers in China (Weibo)

“British football is getting more and more famous in China, we are thrilled to welcome Liverpool FC to and look forward to working together to bring high-quality authentic club merchandise to fans.” These are Tony Qiu’s words and he is JD Worldwide’s general manager.

Liverpool are one of the most popular international football clubs across China, with over 1.7 million followers on Chinese social media website Weibo, said in a statement. is Alibaba Group Holding Ltd’s biggest competitor in online shopping and e-commerce in China. It recently reported a 47 % rise in first-quarter revenue. And it will not stop growing I’m sure.

Liverpool’s chief commercial officer, Billy Hogan stated : “Our millions of Reds fans in China are extremely passionate and committed, and we are delighted that they now have quick and convenient access to a wide range of Liverpool FC merchandise on”

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We are experts of e-commerce in China and we love football

If you want to set up your e-commerce store in China, please contact us here. Our experts will guide you through the main points of it all. E-commerce in China is a very precise task. They will tell you which platform suits the best your products, and how to build your store up.

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