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How to Market a New Luxury Brand in China

How to Market a New Luxury Brand in China

Global management consulting firm Mckinsey & company’s apparel, Fashion, and luxury group in a report released in 3029 mentions how luxury brands will have their biggest opportunities in a  Chinese market where is accounted to behalf of the world’s luxury consumption. In this article, we will give some significant principles that every brand should pay attention…

Wechat : the New Luxury Digital Trend in China
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Wechat : the New Luxury Digital Trend in China

You are numerous to think that Wechat is only a social media app. And worst, you are numerous to think that Wechat is only for small and medium brand. Sorry to disappoint you but, that’s wrong. More and more premium and luxury brands use Wechat for their e-reputation. It’s a easy and effective tools to…

The Role of Digital in the Luxury Industry in China : Gucci Case study
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The Role of Digital in the Luxury Industry in China : Gucci Case study

Luxury has always been a growth driver in China. Indeed, the turnover of the market reached 36 million dollars in 2016. The trade of online luxury is booming, online sales already represent 5% of the total market share. China is an ideal consumer target for luxury brands, which see in them an opportunity to expand…

Precious Stones Taking Over Marriages in China

Precious Stones Taking Over Marriages in China

  Valuable stones have gotten the consideration of Chinese customers starting late by virtue of their presentation to western lifestyles and advancing, said Ji, a business-English graduate, who counts Harry Winston Inc. moreover, Tiffany and Co. among her most adored valuable stone jewel merchants. Her mother, for example, will presumably purchase jade or gold enhancements,…

Dior the First Luxury Brand to Sell on WeChat
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Dior the First Luxury Brand to Sell on WeChat

Wechat has exceeded the race and stands ahead among the top Chinese e-commerce marketing forums in a very short time. What was launched 5 years back as a private messaging application for Smartphone users, has not become an important business platform. China with its increasingly expanding market is attracting more and more new brands from all…

How luxury industry is surfing on the e-Commerce boom in China

How luxury industry is surfing on the e-Commerce boom in China

Luxury brands are well aware that they can not just rely on Chinese tourists but rather approach Chinese consumers at home, especially on the internet. How luxury brands are surfing on the e-Commerce boom in China¬† With an impressive number of people connected (over 688 million), brands must face the facts: they will have to…