Tmall vs Taobao: Which E-commerce Platform Should you Choose for Your Brand?

Taobao and Tmall are two of China’s most popular online shopping sites. The platforms have grown separately, but they both serve as retail markets for Alibaba Group. Despite operating under one roof serving customers across various industries from clothing retailers to electronics vendors (and everything else), these websites operate differently. When entering the Chinese market, … Continue reading Tmall vs Taobao: Which E-commerce Platform Should you Choose for Your Brand?