Real Estate: how to generate a lot of leads from Chinese investors?
To better understand China you need to know the following facts:
- The golden age of real estate in China is over. 50% of the richest men got rich because they invested in real Estate.
- In China, everyone knows buying real estate properties can make you rich, then almost all Chinese want to invest in Chinese real estate…
- Now Chinese can not buy more than 3 properties, if so they have to pay extra Taxes.
- Experts now consider the Chinese real estate market as a risky investment
- Chinese want to diversify their investment, put some money abroad and protect it from their their government eventual policies. They also consider real estate as a safe way to invest money.
How to generate leads for your real estate company?
The Chinese are getting wealthier everyday and they are more and more demanding. They want better environment, better comfort, bigger house, etc…now they see things in big and they want more. They select carefully their homes in order to be fully satisfied.
Real estate professionals have to adapt themselves to this evolving market as it’s a huge opportunity. How to generate leads for this industry?
Show up on the first page of Chinese search Engine
One of the key factor to have leads is to be on the first page of Chinese search engines.
You have many Search Engines in China such as Qihoo 360, Sogou, etc… but there is 1 you can’t forget: BAIDU (the Chinese ‘Google’). It captures more than 60% of the traffic.
In order to appear in a good position on search engine results page you need to include appropriate and careful y selected keywords, make sure your content is accurate and relevant and use backlinks. It will increase people’s trust in your product and improve your website’s rank on different search engines.
Implement a PPC campaign ON BAIDU: SEM STRATEGY
In the Online real estate and from a lead generation perspective, you must be visible, almost at any cost…otherwise eventual prospects will never come to you.
A PPC campaigns on Baidu complement well all your SEO efforts. Keep in mind the natural-organic results appear in the 2nd half of the result page while the sponsored results (PPC) appear in the first half.
Having a PPC campaign (ts) is a very good and efficient tactic. If you want to know more please hesitate to contact 1 of our experts!
Content Optimization , Photos and Video are great for Real Estate
Optimal content (relevant, attractive and accurate) will attract leads. Your website’s content should be well written, without spelling mistakes and attractive.
From a real estate perspective, you need to give the relevant information with a WOW effect…this has to be attractive therefore take care of your of your pictures and be rigorous in the information.
An easy way capture attention is to have a video on your website
LEAD GENERATION CAMPAIGN IN CHINA
In order to get more visibility, more visitors and leads you need to implement a working process
As an example for a Real Estate company which targets China:
- a budget of $100 000 per year
- 200 000 visitors
- 50 medias speak about the Company
- 500 exposures on social Media
- 4 000 leads / year
VIDEOS: THE NEW TREND
In the world of digital, video is a good way to capture your users’ attention because it’s much more easy to access as it requires less effort to follow. If the quality of your video is good , it will be easier for a potential buyer to trust your business and product and then they might contact you. In order to generate leads do not hesitate to publish and leverage a video presentation of your services.
China: 3/4 of video viewers do it on their smartphone!
NEWSLETTERS VIA EMAIL WECHAT: STAY CONNECTED!
Your potential buyers might be interested in your services but so far they didn’t buy yet and you need to keep their attention. In order to do so, invite them to subscribe to your Official WeChat account. By subscribing, they can have a direct access to your newsletters on their phone.This is very convenient as it will follow them on their cellphone. You can also implement a QR code of your official account on your website thus when they want to take a decision giving them the choice of
- Wechat now has 700 million users!
- Wechat Promotion
ENCOURAGE PEOPLE TO CONTACT YOU!
In order to maximize and leverage all the leads you get as an Online Travel Agency, make sur your landing pages are optimized, otherwise you will not get any sales. On page optimization and AB tasting are very important to optimize your conversion rates.
On your landing pages, make sure your users know and find easy to make the next step-action (you want them to make) by showing them the relevant button. Test different options if you re not sure which one is the most effective way to get more sales.
Please keep in mind:
- We are a Marketing Agency
- We set up Lead Generation Marketing with monthly fees
- We focus on return of Investment (ROI)
- If you want to know all our Methodology and our case Study, please contact our experts.
It is a great article, very interesting and informative.
Chinese investors will be the main challenge of big real estate developpers.
hello,
what is the minimun budget I can use for marketing my real state proyect from Panama in latin America to Chinese consumers.
we have small hotels in the beach that needs capital for the reactivation of our economy
we can help you , send us an email and our Panama guy will contact you and explain what options you have