After more than doubling its annual number of Chinese tourists last year, Mauritus is willing to invest to welcome more.
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As it seeks to compensate for the dwindling number of European visitors. Amid the competitive landscape of tropical destinations, Mauritius is leveraging its historical connections with China to stand out.
Chinese tourists are increasingly drawn to Mauritius for a variety of compelling reasons, combining the island’s natural beauty, cultural familiarity, strategic incentives, and tailored travel experiences. Here’s a breakdown of why Mauritius is becoming a favorite destination for Chinese travelers:
Mauritius is intensifying its efforts to attract Chinese tourists & Investors
On March 12, a significant celebration of Mauritius’ Independence Day was held at Lark Hill Restaurant in Shanghai’s French Concession, drawing 180 attendees to highlight Mauritian culture, lifestyle, and tourism. This event is part of a broader strategy to shift the island’s tourism focus towards the rapidly growing Chinese market.
https://www.bilibili.com/video/BV1g5411T79r
The decline in European tourists has been a concern since the 2008 financial crisis, with a 1.5 percent drop in 2013 alone. In contrast, the influx of Chinese tourists has seen a remarkable increase, with a jump of 100.7 percent in 2013, bringing the number of Chinese visitors to 41,913, up from 20,885 the previous year. The trend continued in 2014, with January witnessing a 298.7 percent surge in Chinese arrivals year-on-year.
Communication on PR
Tourism is crucial for Mauritius, the Maldives, and the Seychelles, contributing between 10 to 30 percent of each island’s GDP. Mauritius, recognizing the urgent need to attract Chinese tourists, faces the challenge that Chinese vacation periods are typically half as long as those of Europeans. This means Mauritius needs to attract at least two Chinese tourists for every European visitor it loses.
On Baidu
To compete more effectively, Mauritius’ tourism authority, along with its official airline and tour guides, has ramped up promotional activities. These include advertisements, workshops, press trips, and familiarization tours for tour operators, although Mauritius is playing catch-up with the Maldives, which began its promotional efforts in China prior to 2008.
1. Natural Beauty and Relaxation
Mauritius is famed for its stunning landscapes, including pristine beaches, clear blue waters, and lush greenery, offering a perfect getaway from the bustling urban centers in China. The island’s tranquil settings are ideal for relaxation and leisure, making it a prime destination for those seeking a peaceful vacation.
2. Visa-Free Travel
Mauritius offers visa-free entry for Chinese tourists, which simplifies the travel process enormously. This ease of access is a significant incentive, reducing bureaucracy and making spontaneous travel decisions easier, which is highly valued among Chinese tourists.
3. Cultural Ties
Mauritius has a historical connection with China through its significant Sino-Mauritian community, whose ancestors migrated to the island over the centuries. This cultural link provides a sense of familiarity and comfort for Chinese visitors, who can find Chinese-speaking communities and Chinese cuisine, making the travel experience more home-like.
4. Luxury and Value
The island is known for its luxury resorts and high-quality services that cater to upscale tourists, offering exclusive experiences that are perceived as providing great value for money. This aligns well with the preferences of affluent Chinese tourists who seek premium, yet cost-effective vacation options.
5. Safety and Stability
Mauritius is recognized for its safe and politically stable environment compared to other tourist destinations. Safety is a major consideration for international travelers, including Chinese tourists, making Mauritius an attractive destination.
6. Direct Flights
The availability of direct flights from major cities in China to Mauritius reduces travel time and inconvenience, further boosting the appeal of the island as a travel destination.
7. Special Investment
The establishment of special economic zones with significant Chinese investments has not only strengthened economic ties but also increased travel for business and leisure by Chinese nationals to Mauritius.
These factors combine to make Mauritius an increasingly popular destination among Chinese tourists, who are looking for unique travel experiences that combine luxury, cultural familiarity, and a wide range of activities in a safe and accessible locale.
8. Shopping and Leisure
Mauritius is also a hub for duty-free shopping, with a range of local and international products available at attractive prices. This aspect appeals to the shopping preferences of Chinese tourists, who often look to purchase unique local goods and international brands while traveling.
https://haokan.baidu.com/v?pd=wisenatural&vid=6297344044020913262
9. Promotional Efforts
The Mauritian government and tourism authorities have been actively promoting the island in China, conducting roadshows and partnering with Chinese travel agencies to highlight Mauritius as a top destination. These targeted marketing efforts have significantly raised awareness and interest among Chinese tourists.
10. Adventure and Activities
Despite its serene beaches, Mauritius also offers a range of activities that appeal to adventurous travelers, including water sports, hiking, wildlife tours, and cultural excursions. This variety ensures that there’s something for everyone, catering to families, solo travelers, and couples alike.
Exotic Natural Beauty
Exotic Natural Beauty: #Mauritius is famed for its stunning, diverse landscapes—from the azure waters of the Indian Ocean to the lush greenery of its national parks like Black River Gorges. Chinese tourists
Mauritius holds several advantages in attracting Chinese tourists. The island has a notable Mauritian-Chinese population, descendants of Chinese migrants from the 17th to 19th centuries. There has also been an increase in direct flights, with two weekly flights from Shanghai since January 2013 and one from Beijing since last July. Moreover, Chinese investment in Mauritius is robust, highlighted by the Sino-Mauritian Jin Fei Trade and Economic Zone project valued at approximately $798 million. This project is one of several Chinese Special Economic Zones in Africa, designed to enhance trade and economic ties.
The Independence Day event in Shanghai, organized by Mauritian-Chinese Jean Paul Lam and attended by Mauritius’ Ambassador to China, various Consul Generals, and members of the local Mauritian community, not only showcased Mauritius as an ideal beach destination but also as a rich cultural haven, featuring local cuisine, music, artwork, and fashion.
Chinese property investors are searching for Profits
Chinese investors are increasingly attracted to Mauritius due to its strategic location, favorable investment climate, and robust economic policies. Keiza Immobilier provides insightful tips on why Mauritius is a compelling choice for Chinese investors, particularly those interested in the real estate and business sectors. Here are five key aspects that make Mauritius appealing to Chinese investors:
. Strategic Geographic Location
Mauritius is strategically located at the crossroads of Africa and Asia, serving as a gateway to both continents. This makes it an ideal hub for Chinese investors looking to expand their operations in Africa while maintaining strong ties with Asia.
- Keiza Tip: Utilize Mauritius as a base to leverage trade agreements and access emerging markets across both continents, maximizing geographical advantages.
2. Favorable Tax Regime
Mauritius offers a highly competitive tax environment with low corporate and personal tax rates, no capital gains tax, and no inheritance tax. Additionally, the country has signed double taxation avoidance agreements (DTAAs) with many countrievs, including China, which protects against the risk of double taxation.
Keiza Tip: Structure your investments through Mauritius to optimize tax efficiency and enhance returns on investment explain Stéphanie founder of keiza on Linkedin
3. Stable Political and Economic Environment
The island is known for its political stability and sound economic policies, which are conducive to investment and business growth. This stability makes it a safe and reliable destination for long-term investments. Keiza Tip: Capitalize on the economic stability and predictable business environment to plan and execute long-term growth strategies without the unpredictability seen in other regions.
4. Investment-Friendly Policies
Mauritius has a liberal investment policy that encourages foreign ownership and offers various incentives for investors, such as free repatriation of profits and capital. The government also provides special economic zones offering numerous fiscal and non-fiscal advantages. Keiza Tip: Explore investment opportunities in these zones to benefit from additional incentives, particularly in industries such as real estate, manufacturing, and services.
5. High Quality of Life
Mauritius offers a high standard of living with excellent healthcare, education, and residential facilities, combined with a multicultural society and a high level of safety. This makes it not only an investment destination but also a place to reside. Keiza Tip: Consider the lifestyle benefits of living in Mauritius, including the possibility of obtaining residency through property investment, which can enhance personal and family life while managing investments closely.
Through these aspects, Mauritius presents a compelling case for Chinese investors, providing a balanced mix of economic, strategic, and lifestyle benefits. Keiza Immobilier suggests that by leveraging these advantages, Chinese investors can not only secure robust returns but also enjoy a high quality of life in a dynamic and stable environment.
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