NMN-containing healthcare products are becoming so popular in China in 2022. On Chinese e-Commerce platforms, we can see a big demand for this new kind of product.
What is NMN ?
NMN means nicotinamide mononucleotide. It is a molecule naturally occurring in all life forms. At the molecular level, it is a ribonucleotide, which is a basic structural unit of nucleic acid RNA. Structurally, the molecule is composed of a nicotinamide group. NMN is the direct precursor of the essential molecule nicotinamide adenine dinucleotide and is considered a key component to increase NAD+ levels in cells.
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What are the benefits of nicotinamide mononucleotide (NMN) ?
We all agree that old age and gray hair are synonymous with wisdom. However, the joy of this maxim is short-lived as you start having senior moments. As we progress through the years, our body’s capabilities to regenerate our body’s cells slows. Many studies confirm the effectiveness of NMN supplements in slowing aging.
Other benefits are NMN supplement:
- Treatment of diabetes II
- Neuroprotection
- Improved metabolism
- Support youth
Longevity hope: NNM’s market growth in China
According to the China Chamber of Commerce for Import and Export of Medicines and Health Products, the influx of NMN products from the US has boosted the country’s overall exports of nutraceuticals into China this year.
It is said that at the end of last year over 5000 bottles of NMN have been sold on Tmall store. NMN has occupied the headlines in China recently due to its anti-aging and longevity claims.
China’s growing demand for NMN is due to a combination of reasons, ranging from advancements in scientific evidence, marketing, cost, and the stock market.
Firstly, there has been a continuous flow of scientific findings on NMN have been published during the past years, which validated the ingredient’s efficacy.
The last results show that the demand for NMN products will increase, as there is now a more efficient production technology, a stiffer market competition – all of which will push NMN prices low and more affordable as well.
GNC China launched his first NMN product
With the advent of COVID-19, the healthcare industry has received more attention than ever.
At the 3rd China International Expo (CIIE) GNC company made a stunning appearance showing new products.
With the advancement of China’s health industry, GNC has completely dedicated his energy offering NMN products all around the world.
Due to China’s growing market and also the fact that Chinese citizens increased awareness for health and wellness, GNC has witnessed rapid development in recent years with unprecedented opportunities for growth.
E-Reputation is one of the main for NMN products to get well-known
In China, reputation means a lot. If you want to reach a higher level you have to work to build a great image of your brand. In China, there is a unique digital ecosystem: Google and Whatsapp do not work. You have to sign in on different social media in order to obtain the attention of Chinese consumers.
The main objective is to build your official website optimized for Baidu, china’s most used search engine. To optimize it you should create the content directly in Chinese, host it in China (or another east Asian country) so that pages will load rapidly and lower the bouncing rate.
Why is Tmall the best platform for selling NMN products in China?
Due to the current COVID-19 situation, Tmall believes that consumption of NMN products will be in a state of constant flux as the outbreak eases and as people return to work.
Tmall has recently announced that it will introduce an English-language customer service to speed up the joining process for international brands. That’s why Chinese people prefer to purchase products from foreign brands.
TMall has quickly become the place to be for international brands who want to sell online in China. TMall is the favorite platform for brands across all industries.
Invest in Chinese Social Media
Use Wechat to teach about NMN products
With its 1, 08 billion active users every month, more than 1, 5 million active brands, more than 17 million official accounts, and it is used by 86% by people 18-40 years old WeChat is without a doubt the biggest Chinese social media and a place any serious brand ought to be.
For brands selling NMN, vitamins & health complement Wechat is a great platform to strengthen their reputation. Not only Wechat is good to build trust but it also is the place to nurture your target audience, which remember is essential for any product that is related to health.
Selling MNM on Wechat
It is possible to sell with Wechat, in fact you have several options
- Wechat Mini-program
- Wechat Store
In essence, WeChat stores and mini-programs are relatively similar. They are a built-in mini-app that does not requires users to installs them on their phones. Both are extremely popular.
If you have a good amount of traffic on your WeChat official account, opening a WeChat store is a great idea.
Few other Wechat Marketing Tips for MNM brands:
- Wechat H5 Brochure: Looking for distributors? Forget about emailing your PDF Listing. Instead, invest in an H5 brochure & a QR code. They are easily shareable and show you understand the market. H5 can be animated, the design options are almost limitless making H5 appealing.
- WeChat Group Marketing: It’s one of the best ways to increase your following on Wechat but also to interact with your target audience. See it as community management.
- Wechat “Newsletters”: Emailing does not work in China, because the mailing culture is not a thing here. Instead of losing hope sending Thousands of emails nobody open, use your WeChat official account posting tools as you would with emailing. Just like with emailing, you can create a nice design, insert links, and CTA.
- Wechat Channels: This is still relatively new, but live streaming and Videos have become the norms to sell in China.
Weibo Viral Marketing for MNM Brands
Weibo is great social media if you want to become viral and engage with your target audience using commercial content: contests, coupons, lucky draws, paid ads.
Do you want to discuss your plan in NMN’s market? Contact GMA
Gentlemen Marketing Agency is a digital marketing agency that helps foreign companies to establish or strengthen their position in China. We can help your brand increase sales in China, thanks to our services such as:
- Social Media
- Advertising
- Distribution
- Baidu SEO&SEM
- E-Commerce and cross-border e.commerce
- PR
