Online pharmacy can make easier the purchase of medicine. These online platforms
grow through worldwide. Chinese health and medicine marketing have to deal with challenges. Indeed, because of the tremendous amount of fake pills that circulated in the country the government tend to be more attentive and strict on the regulation. The question of security is very important but it does not represent a shackle to enter in the market. A study from Sinohealth revealed that the Chinese e-pharmacy market grew significantly over the past 6 years. The sale of medication reached 28 million in 2016. Because, this market knows a rapid expansion, it might become the world’s most important healthcare sector. Online pharmacies are very convenient because they allow the delivery of medication in front of the patient’s door. Many big cities in China are facing an increasing demand for products and services concerning healthcare.
Chinese digital eco system favours the online pharmacy market
The digitalization of health is actually launched. It is not just about the sale of medication but we can see that digitalization at different levels. Nowadays, you can have a diagnostic online, take an appointment and of course buy medication. This evolution can be justified by the fact that hospitals were to busy. So the government wants a certain fluidity. Chinese people are massive internet users. They are used to order good and services on it. This is possible thanks to big e-commerce platform such as T Mall and Jing Dong that keep growing. As a consequence, e-commerce development of e-pharmacy is easy not only because the demand is swelling but also because of the importance place that takes e-commerce in the Chinese society.
The increasing demand in healthcare
One could wonder why Chinese people are more demanding of medication. The reasons stem from the evolving Chinese way of life which tend to be a mix of western lifes and their own cultural belief. In China the work has an important place in the life because earning money is at the top of Chinese people’s concern. Chinese people have short holidays, sometimes hard working environment and very long days. These elements explain why they need some medical support to follow the routine like dietary supplements. They want medicine to fulfil their needs of energy. The desire to boost their immune system, counter stress, fight delay aging etc. Because they don’t have a lot free times it is more convenient for them to use home delivery services provided by e-pharmacies.
Chinese citizens don’t have much time to go at the hospital. Consequently, they are always looking for self-service which mean self-medication.
Sometimes they can use traditional medicine with is very current is China. They are looking most of the time for rapid medicines. That is the reason why rapid deliveries are welcome. Sales on e-pharmacy showed that herbal ingredients are the most popular medicines. Chinese people don’t really purchase prescription drugs because they’re afraid of sides effects and also because they have a true believe In the power of natural medicine. However, oddly we notice growing demand for products to fight allergies, colds and dermatological products. This trend can be explained by the fact that air in China is extremely polluted and humid which can damage skin. Because this product don’t have a direct impact on the stomach and other organs, they reckon that it is less dangerous.
Chinese government is getting more involved in the regulation of this market. Sellers are in charge of the quality and the safety of the drugs they deliver to people so they must respect procedures in the the transportation and storage of the drugs. Online platforms are required to confirm that sellers are legal drug producers, wholesalers or chain retailers.
Key of online pharmacy success
Online pharmacy business is composed of big players such as Tmall Yao, Alibaba group. It is essential in this field to target effectively costumers and identify what are their real needs. Even if, for medication, the brand’s image seems less meaningful, it is important to have a strong brand image and presence on social media platform for example. It is also the opportunity to exchange with costumers and collect their opinion about your brand and products. In order to perform in your sale, you may advertise your product on mobile phone throughout applications. If people write good things about you.
Online pharmacy is a very flourishing market in China, however because big players are very powerful, you need to adjust your strategy as well as possible in order to reach your target by being specific. Chinese social media have an important role in your success beacsue people interact and spread their opinion about your brand GMA can provide you a good analysis of the market and an accurate strategy.
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